Snapple and Brand Value

Loading...
From the course by University of Virginia
Marketing Analytics
644 ratings
University of Virginia
644 ratings
From the lesson
Metrics for Measuring Brand Assets

Meet the Instructors

  • Rajkumar Venkatesan
    Rajkumar Venkatesan
    Ronald Trzcinski Professor of Business Administration
    Darden School of Business

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.