What, Why, and How

This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign.

University of Pennsylvania
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