De lo Centrado al Producto a la Gestión Centrada en el Cliente

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Skills You'll Learn

Marketing, Promotion (Marketing), Consumer Behaviour, Online Advertising, Promotion And Marketing Communications

Reviews

4.8 (180 ratings)
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    1 ratings

EXCELENTE CURSO, OFRECE UNA VISIÓN PANORÁMICA SOBRE EL MARKETING, AHONDANDO EN TEMAS IMPORTANTES SOBRE MARKETING MIX, BRANDING, Y COMPORTAMIENTO DEL CONSUMIDOR

Easy to learn, and very usefull! I enjoy all the lessons, and I have much more knowledges about marketing!! (Sorry my english, I´m argentinian)

From the lesson
ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

Taught By

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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