Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
3.3 Intellectual Property Overview
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From the course by University of Pennsylvania
Entrepreneurship 2: Launching your Start-Up
University of Pennsylvania
Course 2 of 5 in the Specialization Entrepreneurship
From the lesson
Module 3: Networks, Professional Services, and Intellectual Property
In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.
Meet the Instructors
Kartik HosanagarProfessor
Wharton School
Lori RosenkopfVice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
David HsuRichard A. Sapp Professor of Management
The Wharton School
Laura HuangAssistant Professor
Management
Ethan MollickAssociate Professor
Associate Professor of Management- Wharton School
David BellXinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Karl T. UlrichVice Dean of Entrepreneurship and Innovation
The Wharton School
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