Part of University of Illinois at Urbana-Champaign Master of Business Administration

Digital Marketing MasterTrack™ Certificate

Designed for beginners and professionals who want to launch a career in digital marketing, this MasterTrack™ Certificate will help you understand how to engage customers in the digital world.

Registration currently closed. Check back soon for updates.
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Institution

Earn Degree Credit

If you're admitted to the full Master's program, the credit from your MasterTrack™ Certificate counts towards your degree

About this MasterTrack™ Certificate

Develop a rich understanding of the digital marketing landscape. Learn in-demand skills and further your marketing career with an in-depth training program.

Working about 15 hours per week, you’ll be able to earn the Digital Marketing MasterTrack™ Certificate in approximately 7 months....
  • Globe

    100% online courses

  • Money

    $3,747

    Option to pay in installments

  • Clock

    7 months to complete

    15 hours per week

  • Beginner Level

    Beginner Level

    No prior experience required

  • Layer

    4 hands-on projects

  • Comment Dots

    English

  • Institution

    Earn degree credit

    If you are admitted to the full Master’s program, your MasterTrack™ Certificate will count towards your degree

What you will learn

  • Understand how the principles of marketing are being leveraged by tools like the Internet, smartphones, and 3D printers
  • Learn from successful digital marketing strategies and tactics via real-world case studies
  • Develop new skills in brand management, product positioning, and marketing strategy
  • Obtain insights into factors that shape consumer behavior in a digital environment
  • Build analysis and visualization skills that help you extract useful information from datasets

Skills you will gain

  • Digital Marketing
  • Brand Management
  • Product Positioning
  • Marketing Strategy
  • Business Analysis
  • Data Visualization
  • Consumer Behavior Insights
  • Marketing Analytics
  • Digital Channels Strategy
  • Globe

    100% online courses

  • Money

    $3,747

    Option to pay in installments

  • Clock

    7 months to complete

    15 hours per week

  • Beginner Level

    Beginner Level

    No prior experience required

  • Layer

    4 hands-on projects

  • Comment Dots

    English

  • Institution

    Earn degree credit

    If you are admitted to the full Master’s program, your MasterTrack™ Certificate will count towards your degree

What is a MasterTrack™ Certificate?

We’ve split Master’s programs into modules so you can earn a university-issued career credential online at a breakthrough price. Each program features a deeply engaging learning experience with real-world projects and live expert instruction. If you are accepted to the full Master's program, your MasterTrack Certificate counts towards your degree.

Graduation Cap

Master’s-Level Learning

Take an online module of a Master's degree program that features live expert instruction and feedback combined with interactive team-based learning.

Layer

Boost Your Career

Receive a university-issued MasterTrack Certificate from a top university that you can add to your resume and LinkedIn profile.

MembersMembers

Build Your Portfolio

Demonstrate your skills through real-world projects and create work samples that help you stand out in your job search.

Stacked File

Start Your Degree

If you are accepted to the full Master’s program, your completed coursework counts towards your degree.

Interactive Learning Experience

You'll learn through readings, videos, graded assignments, real-world applied projects, and live global classroom sessions.

live-global-webinars

Live Global Webinars

feedback-instructors-experts

Feedback from Instructors and Experts

real-world-projects

Real-World Projects

5 Courses in this MasterTrack™ Certificate

Includes:

  • Pre-recorded videos
  • Live sessions and office hours
  • Real-world projects
  • Peer collaboration
  • Web and mobile access
Start 4 weeks of study, 10-15 hours/week

Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers....
See all 5 Courses

Industry-relevant hands-on projects to build your portfolio

Clock
2 weeks to complete (10-15 hours per week)

Executing a Digital Marketing Campaign

You will execute a digital marketing campaign using a simulation - taking over the digital marketing campaign for an online retail company - working with other students in your own team....

WHAT YOU WILL LEARN

  • Digital marketing campaign execution and team leadership skills
Clock
4 weeks to complete (6 hours per week)

Become a Simulated Digital Data Consultant

Learn to analyze digital marketing data through marketing analytics processes to create a business plan and provide strategic recommendations through a simulation with an “external company”....

WHAT YOU WILL LEARN

  • Gain an understanding of the data collection and analysis methods used by marketing professionals and learn the frameworks and approaches used to measure consumers’ digital actions.
Clock
4 weeks to complete (6 hours per week)

Create a Digital Communication Campaign

Use the tools you have learned throughout the course of this program to develop a digital communications campaign to resolve a specific problem presented by your “client” in a business simulation....

WHAT YOU WILL LEARN

  • In this project you’ll learn how to evaluate and choose digital marketing channels to achieve the business and marketing objectives stated by your client.

Instructors

Frequently Asked Questions

More questions? Visit the Learner Help Center.

MasterTrack™ Certificates are earned by completing a concatenation of graduate-level courses offered on the Coursera platform by some of the world's most elite universities. Those same universities may allow qualified, admitted students to apply earned MasterTrack™ Certificate credits towards related Master's degrees, leading to an affordable academic degree. Coursera does not grant academic credit, and does not guarantee that completion of a MasterTrack™ Certificate will result in academic credit; the decision to grant, accept, or transfer academic credit is subject to the sole and absolute discretion of an academic institution.