Hotel Management: Distribution, Revenue and Demand Management Specialization
Build a Hospitality Business. Prepare for a professional career in the hotel industry in just three courses.
About This Specialization
Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
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Designed to help you practice and apply the skills you learn.
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- Beginner Specialization.
- No prior experience required.
The fundamentals of hotel distributionCurrent session: Aug 20
- 4 weeks, 2-4 hours/week
About the CourseIn today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website s
The Fundamentals of Revenue Management: The Cornerstone of Revenue StrategyCurrent session: Aug 20
About the CourseWith a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict
Demand management: Breaking down today’s commercial silosUpcoming session: Sep 3
- 4 weeks, 4 - 5 hours per week
About the CourseThe biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering ass
Hôtel “De l'étoile” - a hotel in crisis?Upcoming session: Nov 5
- 4 weeks of study, 2-4 hours/week
About the Capstone ProjectIn this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris tha
Professor of information systems, Director of the MBA in Hospitality Management
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