Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Foundations of Marketing Analytics Specialization
Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy
About This Specialization
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Intermediate Specialization.
- Some related experience required.
Meaningful Marketing Insights
- 5 weeks of study, 2-3 hours/week
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Managing Uncertainty in Marketing Analytics
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Survey analysis to Gain Marketing Insights
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Introduction to Social Media Analytics
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Marketing Analytics Capstone ProjectUpcoming session: Dec 3
About the Capstone ProjectThis capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationshi
Associate Professor of Marketing
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