How to Start Your Own Business Specialization

Starts Dec 18

How to Start Your Own Business Specialization

How to Start Your Own Business Specialization

How to Start A Business. In this course you will actually start a business and demystify the business creation process.

About This Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about.

Created by:

courses
6 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Developing An Entrepreneurial Mindset: First Step Towards Success

    Upcoming session: Dec 18
    Subtitles
    English

    About the Course

    This course is the first in a series on starting a business. Though new venture creation is the focus of the specialization, this course is important for everyone.To create a successful business it is not only about what you do (technical execution), it
  2. COURSE 2

    The Search for Great Ideas: Harnessing creativity to empower innovation.

    Upcoming session: Jan 1
    Commitment
    3 weeks of study, 1-2 hours/week
    Subtitles
    English

    About the Course

    Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk a
  3. COURSE 3

    Planning: Principled, Proposing, Proofing, and Practicing to a Success Plan

    Upcoming session: Jan 1
    Commitment
    6 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Course

    According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At th
  4. COURSE 4

    Structure: Building the Frame for Business Growth

    Upcoming session: Jan 1
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must fa
  5. COURSE 5

    Launch Strategy: 5 Steps to Capstone Experience

    Upcoming session: Dec 25
    Commitment
    7 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Course

    This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdo
  6. COURSE 6

    Capstone - Launch Your Own Business!

    Upcoming session: Jan 22
    Commitment
    6 weeks of study, 3-4 hours/week
    Subtitles
    English

    About the Capstone Project

    It is a cliché, but nevertheless very true. Experience is the best teacher. It is also the best confidence builder. It is time for you to take action! The concepts and skills presented throughout the courses in the specialization are applied in this

Creators

  • Michigan State University

    This specialization has been developed by the Broad College of Business - Institute for Entrepreneurship & Innovation. Our mission is to develop an entrepreneurial mindset in our students through education, validation and support. SPARTANS WILL.MAKE BUSINESS HAPPEN

    Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.

  • David Wheeler

    David Wheeler

    Creative Research Faculty, The Hub for Innovation
  • Ken Szymusiak

    Ken Szymusiak

    Managing Director, Burgess Institute for Entrepreneurship & Innovation
  • Forrest S. Carter

    Forrest S. Carter

    Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation

FAQs