Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Pricing Strategy Optimization Specialization
Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.
About This Specialization
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from The Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
Cost and Economics in Pricing StrategyUpcoming session: Jul 30
- 4 weeks of study; 2-4 hours/week; the last week there is a longer project to complete
- English, Romanian
About the CourseHow much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on
Customer Value in Pricing StrategyUpcoming session: Jul 23
- 4 week so study, 2-4 hours/week
About the CourseThe traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psych
Market and Competition in Pricing StrategyUpcoming session: Jul 23
- 4 weeks of study, 2-4 hours per week
About the CourseIf you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing a
Pricing Strategy in PracticeCurrent session: Jul 16
- 4 weeks of study, 3-5 hours/week
About the CourseIn this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an
Jean Manuel Izaret
Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Associate Director, Pricing
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
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