About this Specialization
100% online courses

100% online courses

Start instantly and learn at your own schedule.
Flexible Schedule

Flexible Schedule

Set and maintain flexible deadlines.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 11 months to complete

Suggested 3 hours/week
Available languages

English

Subtitles: English...
100% online courses

100% online courses

Start instantly and learn at your own schedule.
Flexible Schedule

Flexible Schedule

Set and maintain flexible deadlines.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 11 months to complete

Suggested 3 hours/week
Available languages

English

Subtitles: English...

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

The Impact of Technology

4.6
41 ratings
18 reviews
In this course you will learn how to use theories and methods to make predictions of the potential impact of new technology – in general, as well as for a specific application. This will prepare you for the changes that we are facing in society, and also help you take advantage of transformations which are driven by technology. The course takes a broad approach, including social and economic factors. You will study historical examples and learn to recognize recurring patterns and cycles. The curriculum includes general innovation theories, foresight methodology, value chain disruption and strategy. The general process is as follows. First you to learn how to draw a map of the potential future business landscape. After that, you get to identify interesting future business roles in emerging value networks. Finally, we find a path from where we are today to a desired end state. You will analyze how an industry or market may change if the technology which is available today is fully implemented in a 10 to 20 year perspective. In addition, you will identify barriers to such a development and make estimates regarding the timing. The course includes a number of assignments to facilitate your learning – some of them compulsory. The largest assignment is about the introduction of self-driving cars (hence the course icon; source and credit to Google). We all know that the future can’t be fully predicted in detail. However, the methods presented in this course will help you identify potential consequences. In this way, you will get a toolbox for decision making in the areas of technology, investments, career path, research & development or portfolio management....
Course2

Innovation & Entrepreneurship - From Basics to Open Innovation

4.5
45 ratings
10 reviews
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation....
Course3

Innovation & Entrepreneurship - From Design Thinking to Funding

4.6
39 ratings
9 reviews
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this second part, From Design Thinking to Funding, the following areas are included: design thinking; innovation cycle process; business modeling; and funding....
Course4

Marketing Strategy for Entrepreneurs

4.3
58 ratings
21 reviews
You live a hands-on-life, and you intend continuing doing so! That is why I guess you already have checked where the QR-code (the logo) for this course lead to, right? And it is in such kind of setting you prefer hands-on-learning. Things you can do, already today, is something you value. You actually did not start this course when enrolling it. You started it long ago, Either as a customer somewhere, or just maybe thinking about marketing for some time. Or maybe you are already working on marketing, of you yourself or maybe your own company. Or as employed somewhere of course. In all these situations what matter is action. Action that contribute to your marketing-journey. This is the reason why we will start of with a situation “as if” you were starting up the sales process in a company where no previous customers existed (and maybe you are, if so...use it during the course). Gradually your sales efforts give result, you get customers and handling the market expansion becomes important. If somewhat lucky, in practice that is the way it goes. The course begins with the art of cold calling (attacking the ones that did not know you did exist. The most tricky ones) and analyzing the potential customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. It is normally in that order it develops in practice. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory. All of them hopefully practically useful for you already today. On one hand this is a basics course. There is far more in this than we are able to cover here. But I still think this course will prepare you for some of the most common marketing and sales efforts needed for technology based companies. Later on I guess you will learn more. Maybe here or somewhere else. Hope you enjoy it. Good learning have to be fun. So if the course is not fun enough for you: Please let me know!...

Instructors

Avatar

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
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Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
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Clark Kellogg

Lecturer
UC Berkeley Haas School of Business
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Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business
Avatar

Mark Coopersmith

MBA
UC Berkeley Haas School of Business

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About EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • This depends on your ambition and if you take courses sequentially or in parallel. The Value Creation through Innovation Specialization comprises 5 courses. If taken in sequence the courses take about 30 weeks to complete, but you should be able to decrease this to about 15 weeks if running courses in parallel.

  • No specific background knowledge is required. However, a general knowledge regarding technology and/or business is helpful. The courses are equivalent to courses given on a university Bachelor or Master level.

  • The four first courses should be completed prior to taking the capstone course. The order of the first four courses is up to you. If courses are taken in sequence, then we recommend the order as illustrated.

  • In general you will be able to assess, prepare for and capitalize of new business opportunities arising for the introduction of new technologies. We usually describe this as that you will be able to draw the map of what the future business landscape will look like, decide on a destination on that map and learn how to get to a desired destination. This includes understanding the impact of new technologies and how it can transform existing markets and industries, as well as creating new, general innovation and entrepreneurship tools, methods and skills (design thinking, business modeling, funding etc.) as well as marketing strategy. These are essential skills when working with tech driven transformation within an existing organization or when creating a new venture based on a new emerging technology.

More questions? Visit the Learner Help Center.