商务基础 (中文版)

你有机会将分析技能应用到商务实战中

你会用到新学到的商务技巧来仔细评估华为公司的真实案例

About This Specialization

学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。学习目标：分析一个现实商业机会的收益与风险提出一套如何利用这个商机的策略准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面：市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。运营管理：针对新项目，构建一个生产以及（或者）服务计划。

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5 courses

Follow the suggested order or choose your own.

Projects

Designed to help you practice and apply the skills you learn.

Certificates

Highlight your new skills on your resume or LinkedIn.

Courses

Beginner Specialization.: No prior experience required.

COURSE 1
市场营销概论 (中文版）
Upcoming session: Nov 13
Commitment
4 weeks of study, 4-6 hours a week
Subtitles
Chinese (Simplified), English, Spanish
About the Course
通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也
You can choose to take this course only. Learn more.
COURSE 2
财务会计概论（中文版）
Upcoming session: Nov 13
Commitment
4 weeks of study, 5-6 hours a week
Subtitles
English, Spanish
About the Course
学习必需的技术技能，从而掌握分析财务报表和披露财务信息用于财务分析的能力，并了解会计标准和高管层激励对财务报告流程的影响。学完本课程后，您将学会阅读三种最常见的财务报表：利润表、资产负债表和现金收支一览表。然后，您可以运用所学技能处理现实商务挑战，这也
You can choose to take this course only. Learn more.
COURSE 3
运营管理概论（中文版）
Upcoming session: Nov 13
Commitment
4 weeks of study, 4-6 hours a week
Subtitles
Chinese (Simplified), English, Spanish
About the Course
了解如何提升工作效率和提高质量标准，学会分析和改善服务业或制造业商务流程。主要概念包括流程分析、瓶颈、流程速率和库存量等。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也
You can choose to take this course only. Learn more.
COURSE 4
企业金融概论（中文版）
Upcoming session: Nov 13
Commitment
4 weeks of study, 4-7 hours a week
Subtitles
Chinese (Simplified), English
About the Course
学完本课程后，您将可以分析企业所做金融决策的主要类型。然后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。主要概念包括：净现值技术、资本预算原则、资产估值、金融市
You can choose to take this course only. Learn more.
COURSE 5
沃顿商务基础毕业项目 (中文版)
Upcoming session: Nov 20
Subtitles
Chinese (Simplified), English
About the Capstone Project
学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。学习目标：分析一个现实商业机会的收益与风险提出一套如何利用这个商机的策略准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”
You can choose to take this course only. Learn more.

Creators

The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Michael R Roberts
William H. Lawrence Professor of Finance, the Wharton School, University of Pennsylvania
Christian Terwiesch
Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
Brian J Bushee
The Geoffrey T. Boisi Professor
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
Barbara E. Kahn
Professor of Marketing and Director, Jay H. Baker Retailing Center
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing