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Business Metrics for Data-Driven Companies, Duke University

4.6
5,029 ratings
1,011 reviews

About this Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews

By AC

Nov 03, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

By JJ

Feb 27, 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.

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977 Reviews

By Quinntus Okolie Onyemauche

Apr 17, 2019

This was one of the most inviting and instructive lectures I have ever come across in terms of data analysis. it cites mostly real events and real companies and how they perceive their big data and usage.

Great work. well done Professor

By wu zhou

Apr 17, 2019

ddddddddddddddddd

By Grant Vertin

Apr 12, 2019

I have done a lot of online classes, and this is boring and very dull. There are so many better resources out there, and this lecture doesn't teach you anything. I wish this had better content and videos coming from Duke, and this is a very interesting subject as well. I am very disappointed in this product.

By Hongyang Zheng

Apr 11, 2019

jump over chapters instead of going deeper and deeper.

By KAPURIA DHRUVIT

Apr 10, 2019

This course is best for primary understanding of Business Metrics. Helped me to gain knowledge regarding Traditional and Dynamic Metrics. This course also provides details about Financial Services Metrics and calculation required for money management. One should take this course to understand the foundation of the Business Metrics used for Data Analysis.

By Oluwaseun Peters

Apr 05, 2019

Well taught and practical

By Alfredo Salazar

Mar 31, 2019

Excelente, muchas gracias al profesor Egger y el resto del equipo!

By Tatiana Casey

Mar 24, 2019

Really appreciate the lectures and the resources provided for the course!

By Edgar Gabino Soto

Mar 22, 2019

Very good introductory course to KPIs (metrics), big data, data analysis and its job roles

There should be a proposed solution for the final peer assignment, that is unlocked after the learner completes the final assignment, maybe a little Excel file with numbers could help to make it better

Some little errors on the videos and subtitles, the resource PDFs should be packed in one file of Course Slides / Notes

The Glossary offered in different perspectives is a good idea

By Mariia Akatieva

Mar 21, 2019

The course is great (but please consider amending information ratio calculation mistake, the rest is perfect)