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Business Metrics for Data-Driven Companies, Duke University

4,732 ratings
961 reviews

About this Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews


Nov 03, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept


Aug 20, 2017

This was a great introductory course. I took this up to get a better perspective of business analysis and i can say with surety that it served a lot of purpose. Thanks Coursera and Duke Professor.

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926 Reviews

By ctvv3010

Dec 12, 2018

I found the course very practical and provide a lot of useful knowledge on the business world and how to evaluate the performances of businesses using metrics. Highly recommend it.

By Aaron M. Cohen

Dec 06, 2018


By Vardges Zardaryan

Dec 05, 2018

Excellent course with practical examples and useful theory.

By Alex Pickworth

Dec 04, 2018

The use of actual business makes it much easier for professionals who are in the business world to pick up the concepts. A lot of courses are much heavier in theory and are a little more difficult to pick up if you have been out of school of some time.

By Chunxiao Cao

Dec 04, 2018

Very nice class! Pretty useful for beginners:)

By Helena Shen

Dec 02, 2018

Good introductory course of Business metrics to people with no business background.

By Thanapich Thammathi

Nov 30, 2018

I cant wait for peer reviewing


Nov 29, 2018

It is a good course as a first level. but it is very theory.

For this Reason, I think that other courses will be more practical courses

By Roshan Kumar Bhagat

Nov 29, 2018

Great Course. Thank you!

By Yuyou Chen

Nov 21, 2018

Very helpful