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Business Metrics for Data-Driven Companies, Duke University

4.5
4,908 ratings
991 reviews

About this Course

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies....

Top reviews

By AC

Nov 03, 2018

really good bases for business metric if you already have a background you are going to enjoy and refresh you memory and if you don't have previous experiences is really easy to understand the concept

By YW

Oct 03, 2016

a very interesting course on business metrics, talks about business metrics itself, jobs and companies in this field, also some examples of the application of business metrics like Amazon, Costco.

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957 Reviews

By Neha Jindal

Feb 20, 2019

learned a lot !

By Amy Hodgin

Feb 20, 2019

I really enjoyed this course. It was a good course for someone just starting out in this field (like me) and I didn't feel overwhelmed. The material is useful and they include real world examples that you'd see in a Business Analyst or Data Analyst position.

By ShirleyL

Feb 18, 2019

interesting

not very difficult to understand

By Emmanuel k Sarku

Feb 17, 2019

very much loaded

By Adel Abdallah

Feb 16, 2019

It needs more clarification for people who do not have any familiarity with course content

By ALI HUSSEIN ALGHAITHI

Feb 14, 2019

I highly suggest everyone who is doing business course to try this course, very helpful!

By precious amamgbu

Feb 11, 2019

The classes were easily understandable and the videos were very explanatory. I learned a lot of concepts that I applied immediately. One of which was negative float, and it helped me make a very vital business decision last month. I did have a little difficulty with the last lesson on the stock market, but rewatching the videos and googling a bit helped solve those issues.

By Walter van der Vlist

Feb 07, 2019

Great way of learning. Practical, clear, compact, interesting!

By Manuel Zelaya

Feb 03, 2019

Good introduction to the topic!

By Elvis Asihene

Feb 03, 2019

Very good course! It really opened my eyes into real world about business analytics. I highly recommend to any aspiring Business Analytics, Business Analytics and Data Scientist. Thank you!