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Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course), University System of Georgia

4.5
291 ratings
85 reviews

About this Course

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share....
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84 Reviews

By Suhel H. Roshan

Nov 01, 2018

The course gives you complete insights on how one could work around building the right business model for your organisation.

By Navya Kiranmai

Oct 12, 2018

Great Course

By Dr. Anilkumar Suthar

Sep 23, 2018

Properly Understand canvas model preparation for innovators

By Khai An Nguyen

Jul 02, 2018

The course brings me the precious knowledge to enrich my business mind. Also, I can prepare for my career path after my graduation forward.

By yuber alonso raigoza sanchez

May 18, 2018

muy bueno

By Luz Johana Martínez Correa

May 18, 2018

Excelente, aprendí muchas cosas y me siento feliz de culminarlo.

By Giovanni Mumolo

May 16, 2018

Course is a very good eyes opening on business model, only issue I was not able to get peers' feedback, looks like some problems with the platform.

By Israel Salvador Palma López

Apr 19, 2018

This course is great to learn the Business Model Canvas concept and how to use it in the real world.

By Oussama SOUABNI

Apr 18, 2018

Excellent and well presented content

By Jorge Duran

Apr 18, 2018

muy practico