About this Course
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在本課程中,我們會向大家介紹如何以(看起來像數學推導的)理論模型進行商管領域的學術研究,並且特別著重介紹在有多決策者的環境中,如何進行模型建構與分析,進而探討「誘因」的經濟與管理意涵。 本課程介紹本領域的核心研究工具「賽局理論」,透過原理的講解與案例的說明,讓大家瞭解賽局理論的基本概念以及在商管研究上的應用方式。我們會介紹許多案例,但案例只是我們用來介紹「研究方法」與原理的媒介,而不是主體。 修習本課程後,學習者將: 1.瞭解賽局理論的基本概念、應用方式與範疇。 2.瞭解理論研究在商管領域的意義。 3.能進行基本的具多決策者的商管領域理論研究。...
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100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
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Approx. 18 hours to complete

Suggested: 5 hours/week...
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Chinese (Traditional)

Subtitles: Chinese (Traditional)...
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 18 hours to complete

Suggested: 5 hours/week...
Comment Dots

Chinese (Traditional)

Subtitles: Chinese (Traditional)...

Syllabus - What you will learn from this course

Week
1
Clock
2 hours to complete

課程概述與最佳化理論

本週我們將對整門課程進行概述,讓大家知道本課程的定位與目標,並且就本課程需要的最佳化理論(非線性規劃的最佳化條件)做簡單的介紹,並以定價和存貨做為應用案例。...
Reading
11 videos (Total 98 min), 1 quiz
Video11 videos
1-0 課前小叮嚀1m
1-1-1 課程概述(1)9m
1-1-2 課程概述(2)8m
1-2 一個例子:獨佔定價(monopoly pricing)8m
1-3-1 理論 集合與函數(1)10m
1-3-2 理論 集合與函數(2)7m
1-4-1 理論:最佳化條件(1)10m
1-4-2 理論:最佳化條件(2)12m
1-5 應用-獨佔定價13m
1-6 應用-經濟訂購量13m
Quiz1 practice exercise
第一週測驗20m
Week
2
Clock
4 hours to complete

賽局理論簡介

本週我們將介紹賽局理論的原理與應用。賽局理論博大精深,因此本週我們只就本課程會用到的部份(完全資訊下的靜態與動態賽局)做簡要的介紹,並以零售商間的水平競爭與供應鍊上的垂直競合做為應用案例。...
Reading
7 videos (Total 97 min), 2 quizzes
Video7 videos
2-1 囚犯困境21m
2-2 靜態賽局與納許均衡14m
2-3-1 應用:零售商競爭(1)11m
2-3-2 應用:零售商競爭(2)17m
2-4 動態賽局與逆向歸納10m
2-5 應用:供應鏈訂價17m
Quiz1 practice exercise
第二週測驗10m
Week
3
Clock
2 hours to complete

競爭環境中的通路選擇

本週我們將介紹 McGuire 與 Staelin 兩位學者於 1983 發表於 Marketing Science 的研究。我們將探討製造商如何選擇要直營零售店或接受加盟,並理解為何選擇接受加盟可能解決製造商間的囚犯困境。...
Reading
7 videos (Total 84 min), 1 quiz
Video7 videos
3-0 課前影片1m
3-1 研究動機16m
3-2 模型14m
3-3 分析:定價13m
3-4 分析:通路選擇14m
3-5 經濟直覺與意涵21m
Quiz1 practice exercise
第三週測驗14m
Week
4
Clock
4 hours to complete

通路協作-退貨政策

本週我們將介紹 Pasternack 學者於 1985 發表於 Marketing Science 的研究。我們將學習如何處理市場需求不確定時的存貨問題,並探討在供應鍊中製造商應如何設計退貨合約,才能引導零售商做出能達到雙贏的存貨決策。...
Reading
9 videos (Total 105 min), 2 quizzes
Video9 videos
4-0 課前影片1m
4-1 誘因問題11m
4-2-1 報童問題與供應鏈不協調(1)10m
4-2-2 報童問題與供應鏈不協調(2)10m
4-2-3 報童問題與供應鏈不協調(3)15m
4-3 退貨合約16m
4-4 模型與分析13m
4-5 意涵與結論23m
Quiz1 practice exercise
第四週測驗20m

Instructor

孔令傑

助理教授(Assistant Professor)
資訊管理學系(Department of Information Management)

About National Taiwan University

We firmly believe that open access to learning is a powerful socioeconomic equalizer. NTU is especially delighted to join other world-class universities on Coursera and to offer quality university courses to the Chinese-speaking population. We hope to transform the rich rewards of learning from a limited commodity to an experience available to all. More courses information, the official Facebook Page: https://www.facebook.com/ntumooc2017/...

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