Chevron Left
Back to International Hospitality & Healthcare Services Marketing

International Hospitality & Healthcare Services Marketing, Yonsei University

4.5
108 ratings
29 reviews

About this Course

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

Top reviews

By AB

Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

By GS

Jan 02, 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

Filter by:

29 Reviews

By Attigui Mouhcine

Nov 27, 2018

Mercii

By Shanu Panikkasseri Shaji

Oct 17, 2018

outstanding

By Paritosh Dabral

Sep 09, 2018

a good introductory level course!

By Layla Trabulsi

Aug 27, 2018

This course was AMAZING! I've dreamed to learn something from a Korean university, this course helped me so much understanding healthcare and hospital goals, also, I've created goals based on what I've learned.

The coach was the best! she made me like the lessons and I felt she's so experienced

please make more healthcare related courses.

By Anastasiya Babenko

Aug 03, 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

By Joane Wallet

Jun 23, 2018

I was especially interested in the part about Healthcare Services Marketing as I have been working in the Healthcare Industry for a while. But the entire course was very interesting and the teacher is very good at expressing ideas and explaining concepts. I would totally recommend this course to anyone!

By Vasyl Rivera

Jun 10, 2018

Very great insights and information provided with concentration to the International Hospitality & Health Care Services Marketing.

By carolina vidal

May 10, 2018

Excelente para hacerse una idea de lo distinto que es el sector hospitalario dentro del mundo de los servicios.

By Priyanka Dash

Apr 23, 2018

Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.

By JOYCE AKABA

Mar 24, 2018

GREAT