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Back to Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, University of Illinois at Urbana-Champaign

4.5
2,325 ratings
489 reviews

About this Course

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

By VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

By OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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475 Reviews

By Menashe Ross

Feb 17, 2019

Great course. Gives one true insight in to marketing analytics. Highly recommend this course for anyone at any level that has interest in this field of industry.

By JAVIER DIAZ SANCHEZ

Feb 17, 2019

Thank you for the opportunity to support me economically to complete this course. Thank you Coursera, Thank you University of Illinois. Thank you, because in my country you do not have this quality, nor the opportunity to study. Thank you.

By Pradeep Kalwani

Feb 14, 2019

Amazing Content and great explanation by mr. kevin hartmen. enjoyed thoroughly and learn great stuff. Thanks so much Coursera :)

By Anuj Gupta

Feb 11, 2019

Very Informative Course.

By Shridevi Jalli

Feb 09, 2019

It's great course which gives fundamental concepts on Digital Analytics for Marketing . Online course is interesting and I enjoyed learning it.

By MOHAMED MAHMOUD HAFAD SALEH

Feb 07, 2019

great course i love it

By Uchenna Ogbonna

Feb 06, 2019

Awesome and detailed course.

By Anthony Shaw

Jan 31, 2019

Love the course lots of great information

By Albany Cordova

Jan 23, 2019

great!

By Surabhi Singh

Jan 20, 2019

Great course.