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Marketing in a Digital World, University of Illinois at Urbana-Champaign

4.6
4,942 ratings
1,444 reviews

About this Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

By TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

By HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

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1,379 Reviews

By Alfredo Aranguren

Feb 20, 2019

Muy bueno

By Harshit Sharma

Feb 18, 2019

I got to learn lot of new terms and marketing trends.

By Sebastian De Bruyne

Feb 16, 2019

Google 4Ps of marketing mix. Save yourself 80 Dollars. This course only speaks about the 4Ps and doesn't teach you any skill whatsoever. It's very frustrating as it's only theoritical and was made in 2013. We are 2019, 3D printers are normal by now, not a wonder of futuristic technology nor relevant to digital marketing.

By Yu-Yu,Ling

Feb 16, 2019

lots of updating course materials, and the teacher and his assistant are friendly. Peer-review makes me learn widely through other's response for additional knowledge !!!

By Panagiotis Christofis

Feb 14, 2019

Really helpful and insightful!

By Anthony Theodoulou

Feb 12, 2019

Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.

By Aung Myo Htwe

Feb 11, 2019

This course is very effective

By Kristen Bouchrara

Feb 11, 2019

Great class.

By Mark G Wyse

Feb 11, 2019

Great course. Well conceived and expertly delivered.

By LAMIN CEESAY

Feb 10, 2019

Excellent Course with interesting insights highligthing the stifts in marketing paradigms!