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Marketing in a Digital World, University of Illinois at Urbana-Champaign

4,705 ratings
1,374 reviews

About this Course

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.


Jan 18, 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.

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1,312 Reviews


Dec 09, 2018

This course is impactino... Thanks to all facilitators.

By yekaterina kramarenko

Dec 09, 2018

Great course for beginners in the marketing field. Lectures very informative and well structured with video , transcript, and reading material.

By Ivana Begovic

Dec 08, 2018

Interesting. Informative. Amazing.

By siddhant s

Dec 06, 2018

Great Course

By Makoto

Dec 05, 2018

interesting lecture

By David Gelabert

Dec 03, 2018

Great case studies and explanations provided to understand the 4P of the Marketing Mix in a Digital world. Inspiring to dwell into digital marketing. Fantastic job by Dr. Aric Rindfleisch and his team! Congratulations.

By Irma Alejandra Herrera Alvarez

Dec 03, 2018

Better than I expected, learning a lot

By Tia Norrington

Dec 03, 2018

Awesome course with information that I can apply to my current job and any professional role in the future!

By Muhammad Abdul Rehman

Dec 02, 2018

A lot of things are learn from this course Marketing in a Digital World

By Abdullah Salmeen Alkhanbashi

Dec 01, 2018

love this course and it's materials, and many thanks to prof.

Aric Rindfleisch