About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4 weeks of study, 6-8 hours/week...

English

Subtitles: English

Skills you will gain

Marketing PlanMarketing ManagementMarketing MixWriting

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4 weeks of study, 6-8 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Course Orientation

2 videos (Total 8 min), 5 readings, 1 quiz
5 readings
Syllabus10m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
Updating Your Proflie10m
1 practice exercise
Orientation Quiz10m
4 hours to complete

Module 1: Distribution (Place)

6 videos (Total 67 min), 2 readings, 2 quizzes
6 videos
Channel Design17m
Channel Management13m
Disintermediation17m
2 readings
Module 1 Overview10m
Module 1 Readings10m
1 practice exercise
Module 1 Quiz24m
Week
2
2 hours to complete

Module 2: Pricing Strategy (Price)

5 videos (Total 67 min), 2 readings, 1 quiz
5 videos
Consumer Psychology and Pricing17m
Steps in Setting Price15m
2 readings
Module 2 Overview10m
Module 2 Readings10m
1 practice exercise
Module 2 Quiz24m
Week
3
4 hours to complete

Module 3: Marketing Communication (Promotion)

7 videos (Total 70 min), 4 readings, 2 quizzes
7 videos
The Changing Communications Environment5m
Steps in Developing a Communications Plan7m
Evaluating Advertising15m
Online Advertising8m
4 readings
Module 3 Overview10m
Module 3 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1 practice exercise
Module 3 Quiz20m
Week
4
5 hours to complete

Module 4: Consumer Behavior

13 videos (Total 156 min), 2 readings, 2 quizzes
13 videos
Social Factors21m
Personal Factors9m
Consumer Decision Making16m
Consumer Behavior and New Products25m
4-2.110m
4-2.25m
4-2.310m
4-2.411m
4-2.511m
4-2.617m
2 readings
Module 4 Overview10m
Module 4 Readings10m
1 practice exercise
Module 4 Quiz24m
4.8
28 ReviewsChevron Right

50%

started a new career after completing these courses

67%

got a tangible career benefit from this course

50%

got a pay increase or promotion

Top reviews from Marketing Management II

By JNFeb 26th 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

By MSOct 8th 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

Instructor

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Value Chain Management Specialization

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.