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Marketing Mix Fundamentals, IE Business School

4.4
193 ratings
31 reviews

About this Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

By AP

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

By VT

Jul 02, 2017

Very thorough course, For non- business guy, as the course progresses the difficulty level increases.

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29 Reviews

By VL

Dec 07, 2018

Great course, thanks for sharing.

By Nikhil Kumar Singh

Oct 29, 2018

Great Course

By Alejandra Paulina Ortega Pérez

Oct 09, 2018

The videos of Week 3 and 4 were too long

By abdulrahman esmail

Sep 19, 2018

the second part of the course was amazing

By AzeemImam

Sep 18, 2018

Great course for self learning

By Ana R. Pelayo.

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

By Andres Rodriguez

Aug 12, 2018

Mucha información interesante

By Dadhich Indrodia

Aug 03, 2018

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

By Guzal Makhmudova

Jun 24, 2018

This is the worst part out of 4 in the Marketing Strategy specialisation. The topic is very important and very interesting to study, however, the form in which it was suggested was far from perfect. The 2 first parts of the marketing mix were very well presented, but when we switched to distribution channels and communication, I was lost. Lots of information, very little proper explanation - I felt overloaded and had to stop the videos every minute just to digest what has been said by the professor. I further listened to the Part 4 "Marketing Plan" and this is where I understood more about marketing mix and especially distribution channels and communication. The part of the course dedicated to distribution channels and communication should be revisited to make them easier to understand. Probably, more relevant examples and slower speed of talk by professor will help.

By Vikash Shah

Apr 20, 2018

it was a great learning experience