About this Course
4.8
611 ratings
172 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 23 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English

Skills you will gain

GrammarMedia AnalysisEnglish LanguageMedia Literacy
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 23 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

Unit 1: Introduction to Media Literacy

In this unit, you will learn what media literacy means and how you can improve your own media literacy skills....
Reading
11 videos (Total 46 min), 8 readings, 11 quizzes
Video11 videos
Course Overview: Topics, Assessments, Games & Activities6m
Media is Everywhere5m
Listening: Interview with William Cowen...6m
Language Focus: Previewing Texts4m
Unlockable Achievement 19s
What is Media Literacy?4m
Part 1: How Can we Analyze Media Messages?4m
Unlockable Achievement 29s
Part 2: How Can we Analyze Media Messages?5m
Language Focus: Skimming and Scanning5m
Reading8 readings
Overview of the Unit10m
BASIC: Can you Separate Fact from Fiction?10m
ADVANCED: Can you Separate Fact from Fiction?10m
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10m
Game: Unit 1 Vocabulary Flashcards10m
Supplemental Reading: More to it! Media Literacy10m
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10m
Quiz11 practice exercises
Check Your Understanding: William Cowen Interview10m
Game 1: Preview the Text16m
Assessment 1: Self-Assessment of Media Literacy Skills20m
Check Your Understanding: "Can you Separate Fact from Fiction?"8m
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"10m
Game 2: Skimming and Scanning8m
Game 3: Vocabulary Practice10m
Check Your Understanding: "More to it! Media Literacy"8m
Game: Review Previewing a Text8m
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."8m
Game: Review Skimming and Scanning8m
Week
2
Hours to complete
6 hours to complete

Unit 2: Types of Media: Traditional vs. Social

In this unit you will learn about the differences between traditional and social media, and learn the language necessary to compare them....
Reading
11 videos (Total 46 min), 8 readings, 12 quizzes
Video11 videos
What is Social Media?4m
Unlockable Achievement 39s
Language Focus - Comparative Adjectives5m
Overcoming Bias: The Power of Social Media5m
Using Social Media to Support Causes4m
Language Focus - Reductions5m
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4m
Unlockable Achievement 49s
Part 2: The Reliability of Social Media (Credibility)4m
The Language of New Media4m
Reading8 readings
Overview of the Unit10m
Study Finds Most Americans Get News from Social Media10m
BASIC: 5 Ways Social Media Helps Syrian Refugees10m
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10m
Real or Not? Snowboarder's Video in Question10m
Game: Unit 2 Vocabulary Flashcards10m
Supplemental Reading: The Town that Runs on Twitter10m
Supplemental Reading: It's about How you Communicate your Message10m
Quiz11 practice exercises
Game 1: Categorize each Media Example with Its Type (Traditional or Social)16m
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"10m
Game 2: Replace the Adjective with a Comparative Form12m
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"10m
Game 3: Choose the Correct Reduced Form22m
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"8m
Game 4: Vocabulary Review: Fill in the Blank16m
Check Your Understanding: "The Town that Runs on Twitter"10m
Game: Grammar Practice - Reductions12m
Check Your Understanding: "It's about How you Communicate your Message"10m
Game: Identify the Positive Aspects of Social Media from the Sentence Bank8m
Week
3
Hours to complete
6 hours to complete

Unit 3: Advertising

In this unit, you will learn how advertisers use media to market their products. ...
Reading
13 videos (Total 50 min), 10 readings, 11 quizzes
Video13 videos
Thinking Critically about Advertisements4m
How do Advertisers Target Audiences?5m
Listening: Interview with Nancy Bollinger6m
Unlockable Achievement 59s
Language Focus - Order of Adjectives5m
Features of a Print Advertisement5m
Features of Radio and Television Advertisements4m
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4m
Using the Internet to Advertise4m
Analyzing Advertisements4m
Unlockable Achievement 69s
Unlockable Achievement6s
Reading10 readings
Overview of the Unit10m
BASIC: Internet Ads Outpace Print for First Time10m
ADVANCED: Internet Ads Outpace Print for First Time10m
BASIC: Advertisers Join the Search for Friends Online10m
ADVANCED: Advertisers Join the Search for Friends Online10m
Video Assessment Instructions10m
Written Assessment Instructions10m
Game: Unit 3 Vocabulary Flashcards10m
Ads are Everywhere, and We Do Mean Everywhere10m
New TV Advertisements Shock Viewers10m
Quiz10 practice exercises
Check Your Understanding: Interview with Nancy Bollinger10m
Game 1: Match the Target Audience with the Product10m
Game 2: Put the Adjectives in the Correct Order16m
Assessment 1: Advertising, thinking critically about ads, and targeting audiences14m
Game 3: Choose the Correct Intensifier8m
Check Your Understanding: "Internet Ads Outpace Print for First Time"8m
Check Your Understanding: "Advertisers Join the Search for Friends Online"8m
Check Your Understanding: "Ads are Everywhere, and We Do Mean Everywhere"8m
Bonus Game: Intensifier Use10m
Check Your Understanding: "New TV Advertisements Shock Viewers"10m
Week
4
Hours to complete
6 hours to complete

Bias in the Media

In this unit, we will discuss the meaning of media bias and several common types of bias. ...
Reading
13 videos (Total 42 min), 10 readings, 10 quizzes
Video13 videos
What is Media Bias?4m
Unlockable Achievement 79s
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4m
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3m
Bias by Omission5m
Unlockable Achievement 89s
Bias by Placement5m
Language Focus - Connotation vs. Denotation4m
Bias by Spin4m
Overcoming Bias4m
Unlockable Achievement6s
Written Challenge Overview1m
Reading10 readings
Overview of the Unit10m
BASIC: For the Press, Elections are a Test of Accountability10m
ADVANCED: For the Press, Elections are a Test of Accountability10m
Are Facebook’s Trending Topics Unfair?10m
Instructions for Video Recording10m
Instructions for Peer-reviewed Written Assessment10m
Game: Unit 4 Vocabulary Flashcards10m
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10m
BASIC: US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming10m
ADVANCED: US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming10m
Quiz9 practice exercises
Check Your Understanding: "For the Press, Elections are a Test of Accountability"8m
Game 1: Choose the Correct Modal14m
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"8m
Game 2: Denotations and Connotations16m
Game 3: Identifying Negative Connotations12m
Check Your Understanding: "Are Biased Sources Replacing News Networks?"10m
Game: Bias by Omission, Placement, or Spin?16m
Check Your Understanding: “US Public Broadcasting Chairman Defends Actions on Alleged Bias in Programming”10m
Game: Positive/Neutral and Negative Connotations20m
4.8
172 ReviewsChevron Right
Career direction

53%

started a new career after completing these courses
Career Benefit

45%

got a tangible career benefit from this course
Career promotion

29%

got a pay increase or promotion

Top Reviews

By TAFeb 3rd 2018

This course give many valuable knowledge about media, in addition, language is very useful for me. I want you to suggest that you should study this course because media is everywhere.

By TMSep 15th 2017

this course makes one understand media in a very clear and precise way, which is very essential for a vigilant person to take informed and balanced decisions in today's digital age

Instructors

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Lauren Fiori

Advising Specialist
English Lan
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Ian Nichols

Language Specialist
English Language Programs

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.

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