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Introduction to Search Engine Optimization, University of California, Davis

2,689 ratings
754 reviews

About this Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....

Top reviews


Aug 10, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.


Jun 25, 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

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721 Reviews

By Mariam Sherif

Apr 17, 2019

It's a very good course, that increased my basic knowledge a lot about SEO and let me be more aware of stuff that I am sure will be helpful in learning the deeper information, yet my only complain is that there were some terms and information in the part of "Evaluating links" that I felt that I needed further explanation in it, as they were a little bit confusing for me. But overall, the course is perfect!

By anirudh jain

Apr 15, 2019

A great introduction

By Eloi Marín Gratacós

Apr 14, 2019

Insightful and fun to pursue

By Kalpana Iyer

Apr 09, 2019

Superb. Very concise and on point material!

By Heba ElSayed Abdou Abd ElAziz Mohamed

Apr 09, 2019

Very useful and provide deep understanding for the beginning of SEO

By jaime cangas

Apr 08, 2019

Easy intro into this topic keeps you interested in pursuing more classes

By A. David Willis

Apr 08, 2019

great course to get started in SEO

By Mahmoud Rizk

Apr 08, 2019

very cool

By Nathani Rahul K

Apr 06, 2019

It was a awesome learning with David awesome teaching on SEO

By Maleah Martin

Apr 03, 2019

It was nice to hear some basics, but it was a lot of subjective information, didn't feel like I was learning as much as I was being sold. However, again, there were some decent basics sprinkled through out. Also, the instructor videos were not super engaging, how scripted they were was very obvious