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Introduction to Search Engine Optimization, University of California, Davis

4.6
2,559 ratings
721 reviews

About this Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....

Top reviews

By SS

Aug 10, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

By AI

Jun 25, 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

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689 Reviews

By Oleksandr Medentsiy

Feb 20, 2019

Very nice course especially for those who are still to grasp the histiory and basics of SEO and how it came to be as it is now. Can provide quite an amount of insight for the future development of SEO trends and practices.

By Christine Kenyon

Feb 19, 2019

Some interesting history on SEO. Too much on getting employed as an SEO professional.

By Seshu Yerrapragada

Feb 18, 2019

Excellent

By vedika jiandani

Feb 18, 2019

An extremely well thought out and structured course. Absolutely loved all the lessons, quiz and reading material. I am motivated to continue through the rest of the courses in this specialization.

By Mayur Hande

Feb 17, 2019

VERY USEFUL

By santiago

Feb 12, 2019

Very useful!

By Maria Pavlidou

Feb 08, 2019

The course was quite informative overall, considering that it is an introduction. I wish it had less carrier oriented information though since it is not valuable for everyone and since it was not part of the course's description.

By adnan ahmed

Feb 07, 2019

This was my first course on coursera.com . I learnt a lot from this course. The depth of this course makes me amazed as well as the standards.

By Luuk

Feb 06, 2019

This was a very informative and thorough intro to SEO!

By Shashi Bhushan Kumar

Feb 05, 2019

well no doubts, well illustrated all things and very helpful too