About this Course
4.9
153 ratings
29 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 10 hours to complete

Suggested: 5 weeks of study, 2-4 hours/week...
Available languages

English

Subtitles: English

Skills you will gain

Social Media MarketingSocial MediaBudgetPlanning
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 10 hours to complete

Suggested: 5 weeks of study, 2-4 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
1 hour to complete

Capstone Project

This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success....
Reading
6 videos (Total 45 min), 3 readings
Video6 videos
How You Will Build Your Social Media Marketing Strategy7m
Linked Cells in your Social Marketing Planning Worksheets2m
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
Reading3 readings
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m
Week
2
Hours to complete
3 hours to complete

Selecting a Strategy

Select the strategy for your Project and establish your empowering concept. ...
Reading
8 videos (Total 156 min), 2 readings
Video8 videos
Selecting Your Strategy6m
Engagement Marketing10m
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1m
June 2, 2016 Online Meetup Recording45m
Reading2 readings
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m
Week
3
Hours to complete
1 hour to complete

Develop Your Marketing Program

Establish your KPIs, performance funnels, and your program's budget. ...
Reading
4 videos (Total 38 min), 2 readings
Video4 videos
Performance Funnels and KPIs10m
Creating Your Program's Budget7m
Justifying Your Program8m
Reading2 readings
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m
Week
4
Hours to complete
3 hours to complete

Complete and Submit Your Capstone Projects

This week you will complete and submit your Capstone Projects for peer review. ...
Reading
4 videos (Total 20 min), 1 reading, 1 quiz
Video4 videos
Social Marketing Schedule5m
Presenting Your Plan4m
Final Presentation of the Specialization6m
Reading1 reading
Steps to Complete for this Unit10m
4.9
29 ReviewsChevron Right
Career direction

55%

started a new career after completing these courses
Career Benefit

83%

got a tangible career benefit from this course
Career promotion

44%

got a pay increase or promotion

Top Reviews

By MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

By DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Social Media Marketing Specialization

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.