About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 5 weeks of study, 2-4 hours/week...

English

Subtitles: English, Arabic

Skills you will gain

Social Media MarketingSocial MediaBudgetPlanning

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 5 weeks of study, 2-4 hours/week...

English

Subtitles: English, Arabic

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Capstone Project

6 videos (Total 45 min), 3 readings
6 videos
Your Market Planning Tool6m
Secondary Research to Start the Process17m
Defining Your Social Market9m
3 readings
Download the Project Templates and Worksheets10m
Steps to Complete for this Unit10m
Download PDFs of the Presentation Slides10m
Week
2
3 hours to complete

Selecting a Strategy

8 videos (Total 156 min), 2 readings
8 videos
Nurture Marketing11m
Social IMC5m
Community Support Sites7m
March 9, 2016 Online Meetup Recording1h 1m
June 2, 2016 Online Meetup Recording45m
2 readings
Steps to Complete for this Unit10m
52 Week Scheduling Template for Engagement Marketing10m
Week
3
1 hour to complete

Develop Your Marketing Program

4 videos (Total 38 min), 2 readings
2 readings
Steps to Complete for this Unit10m
Download a Budget and Metrics Example10m
Week
4
3 hours to complete

Complete and Submit Your Capstone Projects

4 videos (Total 20 min), 1 reading, 1 quiz
4 videos
Final Presentation of the Specialization6m
1 reading
Steps to Complete for this Unit10m
4.9
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Top reviews from Social Marketing Capstone Project

By MSMay 24th 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

By DAMar 26th 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

Instructor

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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Social Media Marketing Specialization

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.