About this Course
4.6
1,046 ratings
199 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...
Available languages

English

Subtitles: English...

Skills you will gain

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week...
Available languages

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights. ...
Reading
7 videos (Total 36 min), 9 readings, 2 quizzes
Video7 videos
Social Data Flows from a Single Source5m
Data Extraction from Social Documents6m
Accuracy of Text Analysis2m
Data Extraction from Photos and Videos7m
IBM Cloud Platform Instructions6m
Sign up for Lexalytics Semantria2m
Reading9 readings
Welcome to MOOC 2!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Tools and Information for You10m
How to Register for the IBM Cloud System10m
Having Problems with IBM and Lexalytics?10m
Quiz1 practice exercise
Quiz 110m
Week
2
Hours to complete
3 hours to complete

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems. ...
Reading
14 videos (Total 141 min), 3 readings, 1 quiz
Video14 videos
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6m
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10m
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6m
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6m
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6m
Free Holistic Social Analytics Tools 2018 - SocialMention & Brand2414m
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1m
Social Monitoring4m
Salesforce Social Studio - formerly Radian610m
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 119m
Analyzing YOUR markets using Watson Analytics for Social Media [WASM] 219m
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15m
Social Marketing Toolkit Pt. 1c - Analyzing Content12m
Reading3 readings
The How-to Section10m
Change is constant! Please read before doing social analytics10m
Lexalytics Links10m
Quiz1 practice exercise
Quiz 26m
Week
3
Hours to complete
3 hours to complete

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs. ...
Reading
7 videos (Total 42 min), 3 readings, 2 quizzes
Video7 videos
Transforming Data to Information5m
New Bitly Instructions10m
IBM Cloud Personality Insights2m
IBM Cloud Visual Recognition System3m
IBM Cloud Tone Analyzer3m
Peer Review Assignment Step by Step12m
Reading3 readings
Question for Discussion10m
IBM Cloud Celebrity Analyzer10m
Hearing Your Target Market through Social Tools10m
Quiz1 practice exercise
Quiz 34m
Week
4
Hours to complete
1 hour to complete

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening. ...
Reading
6 videos (Total 36 min), 3 readings, 1 quiz
Video6 videos
Engagement Strategies7m
Building Social Relationships7m
Taco Bell War Room5m
Crisis Management10m
Social Insights for Content Strategies4m
Reading3 readings
A Visit to Taco Bell Headquarters10m
Download the Lecture Video Slides10m
What Comes Next?10m
Quiz1 practice exercise
Quiz 48m
4.6
Career direction

36%

started a new career after completing these courses
Career Benefit

83%

got a tangible career benefit from this course

Top Reviews

By WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

By AFNov 5th 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

Instructor

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Social Media Marketing Specialization

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.