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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.8
56 ratings
12 reviews

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

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1 - 15 of 15 Reviews for Sports Marketing

By Mandeep A

Jun 09, 2019

Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!

By 李毓铮

Jun 06, 2019

awsome!!!

By Luis A L

Jun 02, 2019

.

By Karina A F

May 22, 2019

I really enjoyed this course, it was very interesting and gave me the chance to get closer to sponsorship. I'm very thankful!

By Bruno Z

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

By Fetes S

May 22, 2019

It’s a great course. 10/10 for me.

By Pietro P

Apr 23, 2019

I liked it so much

By Karan M

Apr 14, 2019

It was great!

By Steve M

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

By Sung J P

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

By Gilberto B

Feb 28, 2019

It is good, but it is a bit too basic.

By Esse O E

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

By Mariam T

Feb 05, 2019

Absolutely amazing and interesting.

By Maria G P

Jan 08, 2019

Very well done! I'd loved it, very detailed and usefull!

By Amine A

Dec 09, 2018

Très belle formation à distance ! Je vous la recommande chaudement !