Who is this class for: This course is designed for creative professionals, students, or anyone interested in gaining an ‘inside’ understanding of leading industry storytelling practices in contemporary culture using digital and emerging technologies. If you have a great story idea for entertainment, marketing or social change and want to learn how to develop it into into an engaging multi-platform narrative experience that you can share with the world, then this is the course for you.


Created by:  UNSW Australia (The University of New South Wales)

  • Dr Simon McIntyre

    Taught by:  Dr Simon McIntyre, Director, Learning and Innovation

    UNSW Australia | Art & Design

  • Dr Ollie Bown

    Taught by:  Dr Ollie Bown, Senior Lecturer

    UNSW Australia | Art & Design

  • Emma Robertson

    Taught by:  Emma Robertson, Associate Professor

    UNSW | Art & Design

  • Dr Geoge Khut

    Taught by:  Dr Geoge Khut, Lecturer

    UNSW | Art & Design

  • Dr Jeffrey Koh

    Taught by:  Dr Jeffrey Koh, Associate Lecturer

    UNSW | Art and Design (formerly)
Commitment6 weeks of study, 3-4 hours / week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
UNSW Australia (The University of New South Wales)
UNSW Australia, based in Sydney, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.
Ratings and Reviews
Rated 4.8 out of 5 of 59 ratings

it is a detailed course that help the learner to understand the power of transmedia storytelling for promoting merchandise, social causes and ideas. It help to understand many concepts of marketing used in the creation of transmedia campaigns for products and services, it has a huge quantity of examples and experiences shared by professionals in the field which help a lot to understand how the concepts are used in the real world, it has a huge quantity of reading and extra materials that let you understand more deeply any topic of the course, the course staff engage on the discussion of the forums and provide feedback on your forum activities. This is one of the best courses that I ever took on Coursera, totally recommend it.

Great course, great teachers! There's a lot of useful information and inspiring examples.

This is a great course! Lots to think about. It turns out Transmedia Storytelling is a lot harder than you might think. It's not just branding across different channels. The course is clear, builds on itself from week to week, challenges you to think and write and then apply your new understanding as you grade your peers. You will have to come up with one storyworld idea you can run with for the four assignments. <brag>I got 97%!</brag>

Very helpful course! I particularly enjoyed learning about the great variety of transmedia projects from the makers themselevs.