About this Course
4.7
316 ratings
48 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 15 hours to complete

Suggested: 4 weeks, 2-6 hours/week...
Available languages

English

Subtitles: English, Korean, Arabic...

What you will learn

  • Check

    How to identify and evaluate opportunities to scale an organization

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    How to enter new markets and apply game theory to analyze, assess, and respond to competitors

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    How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth

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    How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy

Skills you will gain

Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 15 hours to complete

Suggested: 4 weeks, 2-6 hours/week...
Available languages

English

Subtitles: English, Korean, Arabic...

Syllabus - What you will learn from this course

Week
1
Hours to complete
3 hours to complete

Growth through Scaling

Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts....
Reading
13 videos (Total 86 min), 5 readings, 1 quiz
Video13 videos
Why Grow?9m
Strategy and Growth3m
Growth Alternatives7m
Growth Risks7m
Growth through Scaling9m
Scenario Planning5m
Scenario Planning Step 15m
Scenario Planning Steps 2 and 37m
Scenario Planning Steps 4 and 56m
Module Lessons2m
Strategist's Toolkit: Scenario Planning7m
Starbucks Case Debrief8m
Reading5 readings
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
Starbucks Corporation25m
Quiz1 practice exercise
Growth through Scaling40m
Week
2
Hours to complete
2 hours to complete

Growth through Entry

Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response....
Reading
9 videos (Total 54 min), 1 reading, 1 quiz
Video9 videos
Using Game Theory to Understand Rivalry8m
Using Game Theory to Understand Cooperation7m
Identifying Potential Rivals8m
Pre-entry Strategies5m
Post-entry Strategies7m
Module Lessons1m
Strategist's Toolkit: Payoff Matrices2m
JetBlue vs. American Airlines Case Debrief6m
Reading1 reading
The Battle for Logan Airport: JetBlue versus American Airlines20m
Quiz1 practice exercise
Growth through Entry40m
Week
3
Hours to complete
2 hours to complete

Growth through Acquisition

Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy....
Reading
13 videos (Total 74 min), 1 reading, 1 quiz
Video13 videos
Pros and Cons of Acquisitions5m
Pitfalls of Growth Through Acquisition7m
Why Firms Overpay for Acquisitions5m
Alternatives to Acquisition7m
Identifying Successful Acquisition Opportunities3m
Acquisition Analysis5m
Strategic Benefit: Value of the Target2m
Avoiding Overpaying4m
Acquisition Analysis: Opportunity Costs6m
Module Lessons4m
Strategist's Toolkit: Acquisition Analysis5m
Tata Motors Case Debrief9m
Reading1 reading
Tata Motors Limited: Ratan's Next Step15m
Quiz1 practice exercise
Growth through Acquisition40m
Week
4
Hours to complete
5 hours to complete

Growth through Innovation

Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario....
Reading
12 videos (Total 58 min), 2 readings, 2 quizzes
Video12 videos
Innovation Strategies3m
Developing an Innovative Capability6m
Keys to Innovation3m
Organizing for Innovation6m
Appropriating Value from Innovations2m
Intellectual Property Protection7m
Complementary Assets4m
Determining an Innovation Strategy5m
Module Lessons1m
Strategist's Toolkit: Real Options Analysis2m
Intel Case Debrief7m
Reading2 readings
Intel Corporate Venturing15m
Assignment Overview15m
Quiz1 practice exercise
Growth through Innovation40m
4.7
48 ReviewsChevron Right
Career direction

50%

started a new career after completing these courses
Career Benefit

83%

got a tangible career benefit from this course

Top Reviews

By SPJul 30th 2017

really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like

By AJSep 29th 2018

This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.

Instructors

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
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Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.