About this Course
4.6
78 ratings
21 reviews
A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership....
Stacks
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 9 hours to complete

Suggested: 8 weeks of study, 2-4 hours/week...
Comment Dots

English

Subtitles: English...

Skills you will gain

Strategic AnalysisStrategic ManagementBusiness StrategyCompetitiveness
Stacks
Globe

100% online courses

Start instantly and learn at your own schedule.
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Clock

Approx. 9 hours to complete

Suggested: 8 weeks of study, 2-4 hours/week...
Comment Dots

English

Subtitles: English...

Syllabus - What you will learn from this course

Week
1
Clock
1 hour to complete

Welcome and Getting Started

Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!...
Reading
10 videos (Total 34 min), 1 reading
Video10 videos
WIP Milestone 14m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
Strategist's Toolkit: Five Forces Analysis4m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
Strategist's Toolkit: Stakeholder Analysis4m
Strategist's Toolkit: Capabilities Analysis2m
Strategist's Toolkit: Strategy Maps4m
Reading1 reading
Course Overview10m
Week
2
Clock
2 hours to complete

WIP Milestone 1

Welcome to Week 2. This week you should continue working on WIP Milestone 1 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- thorough research will help you build a solid foundation for your project!...
Reading
1 quiz
Week
3
Clock
9 minutes to complete

WIP Milestone 1 Peer Reviews, Start WIP Milestone 2

Welcome to Week 3. This is "buffer" week allowing time to complete your peer reviews -- providing as much constructive feedback as possible -- and then to start working on WIP Milestone 2....
Reading
1 video (Total 4 min)
Video1 video
Week
4
Clock
2 hours to complete

WIP Milestone 2

Welcome to Week 4. This week you should continue working on WIP Milestone 2 so that you are ready to submit your assignment by the end of the week. Good luck and work hard -- you will need a solid understanding of the different options and strategic paths in order to make your recommendation in the next milestone!...
Reading
1 quiz
4.6
Briefcase

83%

got a tangible career benefit from this course
Money

29%

got a pay increase or promotion

Top Reviews

By JSNov 27th 2016

Unless you complete the Capstone project all the knowledge remains bookish and theoretical.\n\nIn order to learn application of knowledge or skill in action one must do the Capstone project.

By CMJun 13th 2016

A very well thought final project where one can apply all the tools but also get the best out of such tools to create valuable analysis with the information found.

Instructors

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.