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Customer Analytics, University of Pennsylvania

4.5
5,869 ratings
1,268 reviews

About this Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

By ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

By AV

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

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1,208 Reviews

By Swathi Kiran Kumar Doddi

Apr 17, 2019

Customer Analytics is very important course in Marketing Domain.

By Greg LaPlante

Apr 16, 2019

Great primer to get started on Customer Analytics.

By RUOXI LI

Apr 15, 2019

gg

By Nishant Mehta

Apr 13, 2019

Very helpful for the budding marketing professionals.

By sriram reddy alluru

Apr 11, 2019

Absolutely great!

By Kareem El-Shaffei

Apr 10, 2019

Course provides the essential information on the topic from a top level, providing a broad range of knowledge, however it doesn't go into depth as to how to execute the models discussed.

By Rayaheen Adra

Apr 10, 2019

I really enjoyed this course. The content is very comprehensive and rich.

By Siddharth

Apr 09, 2019

It's a great course for individuals that want to get a hang of how predictive and customer analytics work. I would definitely recommend this course.

By Carlos Junior Barros Amador

Apr 07, 2019

A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.

By vijay kumar suman

Mar 29, 2019

the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.