Chevron Left
Back to Customer Analytics

Customer Analytics, University of Pennsylvania

4.5
5,529 ratings
1,214 reviews

About this Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

By ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

By AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

1,159 Reviews

By David Goldsmith

Feb 20, 2019

Very informative and gain good knowledge to enter the workforce.

By Daniel Sanca Romero

Feb 19, 2019

it's a great course, with a new perspective about how to manage the customer analysis and relationship

By kaitlyn arnold

Feb 18, 2019

Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.

By Francis Odum

Feb 18, 2019

Great. Very theoretical but loved it and got lots of new insights.

By Yuetong Zhou

Feb 18, 2019

highly recommended!

By Rahul Mundra

Feb 18, 2019

AMazing COurse

By Sharon Kelley

Feb 18, 2019

Excellent information. The information is taught that is easy to understand and apply to business operations.

By Muhammad Umar Habib

Feb 17, 2019

Technical skills should be added to this curricula.

By Andrea Mariani

Feb 17, 2019

Great insight to understand how analytics is getting more and more important in marketing management

By Nguyen Ngoc TU

Feb 16, 2019

Highly recommended to those are busy and want to learn new great thing on Business Analytics, Customer Analytics!