Created by:  University of Pennsylvania

  • Barbara E. Kahn

    Taught by:  Barbara E. Kahn, Professor of Marketing and Director, Jay H. Baker Retailing Center

    The Wharton School

  • Peter Fader

    Taught by:  Peter Fader, Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

    The Wharton School

  • David Bell

    Taught by:  David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

    Marketing
Basic Info
LevelBeginner
Commitment4 weeks of study, 4-6 hours a week
Language
Chinese (Simplified), Subtitles: English, Spanish
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creators
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Pricing
Comprar curso
Accede a los materiales del curso

Available

Accede a los materiales con calificación

Available

Recibe una calificación final

Available

Obtén un Certificado de curso para compartir

Available

Ratings and Reviews
Rated 4.8 out of 5 of 104 ratings

非常好,我还会继续学习相关课程

案例生动、浅显易懂,但是翻译有问题

d

1

The course is quite useful, and tackled key concepts in marketing. One small suggestion: it will be nice to provide key concepts/course PPT as a supplemental materials in the course, so that the learner can easily review the contents by following the outline rather than going through the whole video again.