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What is Social?, Northwestern University

2,309 ratings
592 reviews

About this Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews


Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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575 Reviews

By Paitoon prownets

Feb 21, 2019

Good Course

By Cari B

Feb 17, 2019

This course was absolutely awesome!

By Shashi Bhushan Kumar

Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

By Jill Miller

Feb 11, 2019

This overview of social along with some hands-on practice was very helpful to me. I like to understand broad concepts before drilling down into specifics. I did notice some statistics and factoids that were out of date, from 2014/15. Fortunately, the final assignment was current.

By LOU KAI HIM(Terence)

Feb 07, 2019

A very good Introduction class to make a good start of learning social media

By shawna salinger

Feb 03, 2019

Learning a lot in my field about the importance of social. On to MOOC 2


Jan 28, 2019

A good mix of information from the start.

By Anaelle Ferrand

Jan 26, 2019

Very interesting! Good introduction to the Specialization. I'm definitely looking forward to learning more. The proferssor is really good at letting us want more!

By Mark Merhab

Jan 21, 2019

Some useful, relevant info for beginners like me. Some material outdated. Didn't really know what to do 'next' after concluding course work. Overall fairly helpful for my small business but now I need to continue what I started.

By Anshuman

Jan 20, 2019

Lot of good insights and relevant learnings applicable to the real world