About this Course
4.7
119 ratings
39 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 18 hours to complete

Suggested: 3 周课程, 1-3 小时/周...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified)...
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 18 hours to complete

Suggested: 3 周课程, 1-3 小时/周...
Available languages

Chinese (Simplified)

Subtitles: Chinese (Simplified)...

Syllabus - What you will learn from this course

Week
1
Hours to complete
6 hours to complete

Starting a company 创业前要做的准备

第一个模块讲述了创业前的准备工作,涉及到了初创者的精神和领导力,团队的重要性,如何招到牛人和组建团队,企业文化的建设,以及中国互联网的宏观市场分析和互联网+的基本概括。为准备创业或处于创业初期的创业者提供了基本的知识储备。...
Reading
14 videos (Total 261 min), 1 reading, 4 quizzes
Video14 videos
坚持核心价值观提升自身领导力7m
价值观+品格=巨大的领导力10m
吸引追随者的卓越领导品质11m
西点军校的办学理念与稻盛和夫的经营理念9m
团队的重要性(一)26m
团队的重要性(二)18m
团队的重要性(三)26m
初创团队的招聘与留人(一)28m
初创团队的招聘与留人(二)32m
文化的起源与意义17m
如何构建企业文化42m
互联网+案例分析114m
互联网+案例分析212m
Reading1 reading
课程大纲10m
Quiz4 practice exercises
1.2 练习20m
1.3 练习20m
1.4 练习10m
1.5 练习4m
Week
2
Hours to complete
3 hours to complete

Running a company 创业中的要点

第二模块进入到了创业中的要点,包括了怎么去做好一个产品,不同的商业模式,以及初创企业的营销战略。本模块的内容将助力初创企业进一步快速发展。...
Reading
10 videos (Total 165 min), 1 quiz
Video10 videos
产品匹配与市场需求(二)17m
产品匹配与市场需求(三)15m
商业模式46m
初创企业的战略营销(一)13m
初创企业的战略营销(二)11m
初创企业的战略营销(三)10m
初创企业的战略营销(四)11m
初创企业的战略营销(五)9m
初创企业的营销战略(六)11m
Quiz1 practice exercise
2.1 练习10m
Week
3
Hours to complete
3 hours to complete

Raising money 融资

第三个模块是有关融资的一些重要知识。内容从如何写商业计划书开始,到融资和估值判断,众筹形式,以及创业融资时需要了解的基本法律知识,指导创业者在保护好自身的条件下更好的进行融资估值。...
Reading
8 videos (Total 156 min), 3 quizzes
Video8 videos
如何撬动资本杠杆(二)22m
如何撬动资本杠杆(三)17m
融资和估值(一)22m
融资和估值(二)16m
股权众筹的发展及由来22m
融资过程中的法务问题(一)21m
融资过程中的法务问题(二)18m
Quiz3 practice exercises
3.1 练习8m
3.2 练习14m
3.4 练习18m
Week
4
Hours to complete
2 hours to complete

Final Assignment: Create a business plan 撰写商业计划书

撰写商业计划书并进行同伴评阅。...
Reading
1 quiz

Instructors

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徐小平

创始人
真格基金
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杨壮

教授
北京大学国家发展研究院
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王强

真格基金联合创始人
真格基金
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张黎

教授
北京大学国家发展研究院

About Peking University

Peking University is determined to make its education openly accessible to students in China and around the world. With over 3000 faculty members, Peking University offers excellence in teaching and learning. Founded in 1898, Peking University (PKU) was the first national comprehensive university in China. For the past 115 years, with its hundreds of thousands of outstanding alumni, Peking University has made prominent contributions in the humanities and sciences to further China's prosperity and progress....

About 真格基金

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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