Who is this class for: Everyone is welcome! Some prior exposure to basic issues of marketing is useful, but not required.


Created by:  Università Bocconi

  • Andrea Rurale

    Taught by:  Andrea Rurale, Director

    Master in Arts Management and Administration (MAMA)
Commitment5 weeks of study, 3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Ratings and Reviews
Rated 4.8 out of 5 of 147 ratings

Really useful course, very interesting and with a vary vast approach on the subject. Provides great study materials, interviews, interractive options, and the prof. is amazing!

I would highly reccomend it!

Good course, well exposed and with a

It was an excellent course. I hope they keep doing more courses like this one.

I would like to thank Mr.Rurale and the Universita Bocconi for this great course, which is very interesting and useful. I was also amazed by the museums and the archaeological sites, where some of the lectures and the interviews with the managers were filmed. Best regards, Artemis Kinia