Who is this class for: Everyone is welcome! Some prior exposure to basic issues of marketing is useful, but not required.


Created by:  Università Bocconi

  • Andrea Rurale

    Taught by:  Andrea Rurale, Director

    Master in Arts Management and Administration (MAMA)
Commitment5 weeks of study, 3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
Università Bocconi
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.
Ratings and Reviews
Rated 4.8 out of 5 of 121 ratings

I very much enjoyed this course. Content is excellent, explained with clarity, to the point, excellent examples. Lecturer, Andrea Rurale is excellent.

This was an excellent course which introduced me to the importance of properly managing art and heritage, in the same way as any other important resource should be managed. The individual lessons were beautiful, being set against the backdrop of some of the finest of Italy's cultural jewels.

It's a very creative lesson, very useful, and very systematic.

Thank you very much! Excellent course! I have enlarged my knowledge a lot. You have explained the theory in a very clear and accessible manner and gave a perfect practical advices and examples. I am certain that I will use everything that you taught me here in everyday work in the museum. Best wishes and a cordiall thanks for all who made this course!