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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

4.9
stars
1,203 ratings

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

MD

Nov 9, 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

JL

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

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301 - 320 of 320 Reviews for Brand New Brand

By Jade A A

•

Oct 29, 2020

Good

By Elaf H A

•

Apr 19, 2018

good

By Zeinab N

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Nov 29, 2022

5/5

By Bushra A A

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Apr 29, 2022

O

By Daisuke S

•

Mar 12, 2024

Sehr umfangreich und hilfreich, der Kurs ist interessant und informativ mit zahlreichen praktischen Ãœbungen.! Die Bewertung durch andere Studenten ist allerdings bis auf wenige Ausnahmen wenig hilfreich mit Kommentaren wie "good", ".", "--" usw. Ebenso sollte ich danach etwa drei Ergebnisse anderer Studenten bewerten und kommentieren. Bei etwa 30% davon war nichts geschrieben, ein PDF mit einem belanglosem Bild statt mehrseitigen Ergebnissen hochgeladen... Da sollte der Lehrer mehr eingreifen.

By Kit C

•

Sep 4, 2019

This course is exactly what you need to kick start your career in Graphic Design, you'll learn to design a brand from scratch and to materialize your concept to the material world. This course offers the necessary tools to create and develop a brand, starting from the basics of concept (how to generate ideas, figuring out essential elements of branding, etc) to how to present your project visually.

By Peter B

•

Oct 18, 2019

This was very enjoyable to go through. I actually would have preferred for this to have been a longer, and more detailed project, with the existing content as the first part, a more in depth application section and a third brand guidelines document to explore the technical application side further.

By Christine E

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Sep 12, 2020

I learned a lot due to the great teachers at coursera, but I think the peer-reviews doesn't help because there are so many people that try to just get a certificate with giving the minimum or copy other peoples work. It would be better if there were external reviewers.

By Leah r

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Jan 13, 2022

This course was great. I really liked how it takes you step by step to making you brand development guide. I will say i would have given it the 5th star if the five previous peer assignments were graded like the final so i could have gotten professional feedback.

By Rie M

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Mar 15, 2021

I loved the program! I can use it directly to my portfolio. Only improvement that I can see is that at least once, a staff member should evaluate the work so that the grades will have a real professional feedback.

By N D

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Dec 31, 2022

The way the course was designed was very helpful for beginners to understand the process of identity design. But the only drawback was having knowledge of software tools beforehand taking the course.

By Lidia E F C

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Mar 12, 2021

Good Course, I just think it needs to be updated. It was created 5 years ago. But overall, I really enjoy all the classes.

By Abdurrafay Q

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Mar 21, 2021

This course is very helpful but the grading system is too complicated and leangthy and needs modification

By Javeriya T

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Mar 23, 2024

this course is really teaching me many different things.

THANKS, A LOT Coursera!

By Magali C B

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Apr 8, 2021

Repetitive, but really good:) i really practiced my creative side

By Tamara S

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Apr 2, 2024

would prefer to get more constructive feedback

By Khan Z A

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Aug 10, 2020

It was a great experience taking this course

By anisa p

•

Jun 16, 2020

Good

By arshla j

•

Sep 24, 2016

Good way to get started with doing from just listening or reading.

By Ada R

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Dec 3, 2020

good, but needs to improve