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Corporate Strategy , University of London

4.7
126 ratings
36 reviews

About this Course

Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?...

Top reviews

By DS

Feb 22, 2018

Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.

By CT

Feb 19, 2018

Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.

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36 Reviews

By Malik Imtiaz Ahmed

Apr 20, 2019

The course contents were good and knowledgeable and Mr. Vanneste delivery of lecture and presentation of transparencies was of high skilled convenient to learn.

By Souvik Maity

Mar 19, 2019

Starting from the very rudiments of Corporate Strategy, the course efficiently makes use of industry-relevant frameworks and examples to explain the decision-making process to be followed by a budding corporate strategist. The explanation of concepts is crystal clear and the course facilitator has also kept room for students to don their thinking and analytical caps in solving problems on the quiz and in assignments.

By Francisco Buitrago

Mar 09, 2019

Excellent course, and a very different way to learn Corporate Strategy through this new amazing tool called SYNERGISTIC PORTAFOLIO FRAMEWORK, a framework that will allows to detect the pros and cons in the Supply Chain Managment, and in businesses in general. Thank you very much Professor Vanneste, University of London and Coursera for all the aid you are giving to the world.

By Hany Berty

Feb 08, 2019

A lot of information, very clear , the question is into point and achievable

By Hardik Sanjay Shukla

Feb 04, 2019

The sessions were good and knowledge shared was totally worth and as expected upto the mark. Being interactive with the learners in any form via professors or via any other medium needs to be added up. Overall it was good. Happy Learning

By Paul Smith

Jan 30, 2019

Excellent!

By Nhat Quang Le

Jan 30, 2019

Great Class

By Nhat Quang Le

Jan 30, 2019

Wonderful class!

By AG

Dec 19, 2018

Great course

can just recomendit to everybody who

are involved in company management

By Jean Michel Benkert

Dec 17, 2018

Good course, but very basic.