About this Course
4.6
922 ratings
194 reviews
Specialization

Course 4 of 5 in the

100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...
Available languages

English

Subtitles: English, Serbian

What you will learn

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    Learn about graphic design radicalism in late 1950s to early 1970s

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    Learn about the history of graphic design

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    Make informed design choices

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    Understand the emergence of design as a recognized practice

Skills you will gain

Art HistoryHistoryGraphic ArtsGraphic Design
Specialization

Course 4 of 5 in the

100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 14 hours to complete

Suggested: 4 weeks of study, 2-3 hours/week...
Available languages

English

Subtitles: English, Serbian

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Early Mass Marketing

This week we are going to take a look at the effects of industrialization in the late 19th century, and how goods were produced, sold, and marketed. ...
Reading
11 videos (Total 43 min), 3 readings, 2 quizzes
Video11 videos
Introduction to Early Mass Marketing1m
Form Follows Function4m
A Democratization of Choice2m
A Revival of Styles4m
Style Mash-up
4m
An Exaggeration of Type5m
Branding5m
A Household Name3m
Text and Image5m
"Words doing the work"2m
Reading3 readings
About this course8m
About the assignments8m
The Designer's Toolbox: Wood Type5m
Quiz1 practice exercise
Week 1 Quiz10m
Week
2
Hours to complete
2 hours to complete

The Bauhaus

This week, we'll look at how the work and teachings of The Bauhaus (1919-1933), and how design emerged as a recognized practice. ...
Reading
11 videos (Total 42 min), 1 reading, 2 quizzes
Video11 videos
Founding the Bauhaus5m
The Foundation Year6m
The Bauhaus and Architecture4m
Klee, Schlemmer & Albers5m
László Moholy-Nagy1m
Herbert Bayer5m
Color & Image3m
Textiles & Ceramics1m
Typography2m
Publications3m
Reading1 reading
Week 2 Resources10m
Quiz1 practice exercise
Week 2 Quiz10m
Week
3
Hours to complete
2 hours to complete

Modernism in America

Modernism in mid-century America through the eyes of four key designers. ...
Reading
13 videos (Total 41 min), 1 reading, 2 quizzes
Video13 videos
The Bauhaus influence4m
A symbolic language4m
Case Study: Scope Magazine1m
Developing corporate identities3m
A new subjectivity3m
Case Study: Fortune Magazine2m
Play and humor4m
Case Study: The Mechanized Mule brochure1m
Duality & Simplicity4m
Case Study: El Producto cigars1m
Rand’s Logo Designs3m
A clear identity3m
Reading1 reading
Week 3 Resources1m
Quiz1 practice exercise
Week 3 Quiz10m
Week
4
Hours to complete
2 hours to complete

Graphic Design Radicalism

Design practice in the late 1950s to early 1970s was new, radical and divergent. To show you just how varied it was, we’ll look at the work of four key players/movements. ...
Reading
14 videos (Total 59 min), 5 readings, 2 quizzes
Video14 videos
The objectivity of Swiss Design6m
Incorporating abstraction1m
Josef Mueller-Brockmann4m
The Grid4m
Emil Ruder1m
Compositional Strategies2m
The subjectivity of Push Pin6m
Milton Glaser5m
“The South”2m
The Psychedelic Poster and Looking to the Past7m
The Diggers5m
Sister Corita’s Aesthetics6m
Sister Corita’s Politics2m
Reading5 readings
Week 4 Resources1m
The Designer's Toolbox: Four-color printing1m
The Designer's Toolbox: "Psychedelic" Effects5m
The Designer's Toolbox: Gestetner Machine3m
The Designer's Toolbox: Screen printing3m
Quiz1 practice exercise
Week 4 Quiz10m
4.6
194 ReviewsChevron Right
Career direction

38%

started a new career after completing these courses
Career Benefit

83%

got a tangible career benefit from this course

Top Reviews

By PDNov 27th 2016

Its been a great course, many info and points that are fantastic in the learning or adding new knowledge always. I will always recommend this course for those who want to know more and learn design.

By ADDec 5th 2016

Loved it and all the examples the teachers put into it, as well as the organization and evolution of themes. Big thank you to the teacher ladies. I learned a lot and enjoyed the lessons very much.

Instructors

Avatar

Louise Sandhaus

Faculty, Program in Graphic Design
School of Art
Avatar

Lorraine Wild

Faculty, Program in Graphic Design
School of Art

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

About the Graphic Design Specialization

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.