Introduction to Imagemaking

4.4
969 ratings
214 reviews

Course 3 of 5 in the Graphic Design Specialization

During this course, we’ll be making exploratory images to expand your visual vocabulary. We'll create pieces that are expressive, meditative, or 'design-y' to instigate, evoke, experiment, record, explain, or to try out a media. The first two weeks are experimental and exploratory; we won’t be concerned with meaning or communication (although, to be honest, every image does exist in a context, and therefore communicates—or can convey—meaning, connotation, associations, and expressiveness). In the second two weeks, we’ll invite the images to deliberately and intentionally carry meaning and communication through relational moves like juxtaposition, composition, and context. Everyone has a natural, intuitive way of putting things together. We’ll look at developing and expanding the range of approaches for putting things together, composing page spreads with your images. Since nothing exists without context, we look at how to intentionally drive the image’s connotations, meanings and associations generated through elements of composition and “visual contrasts.” through style, juxtaposition, closure and figures of speech. Ultimately, we will take the images that you create and make a book from them.
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100% online course

Start instantly and learn at your own schedule.
Beginner Level

Beginner Level

Clock

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week
Comment Dots

English

Subtitles: English

What you will learn

  • Check
    Compose spreads for your own book
  • Check
    Create ranges of representation using images
  • Check
    Design a book with your own images
  • Check
    Make informed design choices using image-based research

Skills you will gain

Adobe IndesignCreativityAdobe IllustratorLayout Design
Globe

100% online course

Start instantly and learn at your own schedule.
Beginner Level

Beginner Level

Clock

Approx. 11 hours to complete

Suggested: 4 weeks of study, 2-4 hours/week
Comment Dots

English

Subtitles: English

Syllabus - What you will learn from this course

1

Section
Clock
3 hours to complete

Week 1: Image-based Research

Welcome! This we will introduce image-based research and investigate these images in a design context using a range of techniques. You will then choose a subject of your own to research that will become the basis for your experiments and designs in the coming weeks. ...
Reading
3 videos (Total 7 min), 7 readings, 1 quiz
Video3 videos
Practice1m
What Images Do3m
Reading7 readings
About this Course8m
About the Assignments5m
Course Tools5m
Additional Resources5m
How to Critique10m
Visual Research10m
Forms of Presentation10m

2

Section
Clock
3 hours to complete

Week 2: Making Images

This week is a making session! You will take the subject you selected last week and think about it in different ways. From simple to complex, hand to digital, realistic to abstract and everything in between, we'll explore and experiment freely. We'll also consider different modes of representation, and try a hand at creating our own ranges of representation with images. ...
Reading
3 videos (Total 8 min), 3 readings, 2 quizzes
Video3 videos
Denotation & Connotation2m
Range of Representation2m
Reading3 readings
More Making Methods5m
Sparks: Even More Making Methods5m
Tangible, Sensory & Expressive Quality of Materials and Line5m

3

Section
Clock
2 hours to complete

Week 3: Composition is Relational

In this third week, we will define and investigate core principles of composition, and begin to compose simple spreads for your book. ...
Reading
7 videos (Total 19 min), 1 quiz
Video7 videos
About Hierarchy1m
Scale2m
Space4m
Figure/Ground2m
Narrative2m
Simple Composition: Creating Page Spreads4m

4

Section
Clock
3 hours to complete

Week 4: Designing a Book with Your Images

In this final week, we will pull together your work from the previous weeks to make spreads using 10-20 of your favorite images from your assignments and compile them into a self-bound booklet....
Reading
3 videos (Total 12 min), 9 readings, 1 quiz
Video3 videos
Complex Composition: Putting your book together3m
Two simple bookbinding techniques7m
Reading9 readings
Introduction3m
Make thumbnail sketches5m
Make copies in multiple sizes5m
Creating spreads8m
Make printer's spreads8m
Assembling your spreads5m
Introduction3m
Setting up your document5m
Exporting spreads & printing your book8m
4.4
Direction Signs

67%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course

Top Reviews

By LCOct 9th 2017

I'm so happy i did this course. Gail, you're amazing and you made my imagination go wild with just your words. I can see you love your craft and that's very inspiring. Enjoyed this course all the way!

By ESJun 24th 2017

Me ha encantado hacer este curso. Ayuda mucho a comprender mejor la utilización y la composición de imágenes. Me ha sido muy practico y de un gran valor para mis propias creaciones . Muchas gracias.

Instructor

Avatar

Gail Swanlund

Faculty in Graphic Design

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Frequently Asked Questions

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