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The Importance of Listening, Northwestern University

4.6
1,127 ratings
214 reviews

About this Course

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Top reviews

By WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

By SJ

Apr 02, 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

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210 Reviews

By Michela Mazza

Apr 23, 2019

case histories and actual firms and brands cases help a lost supporting the theory and the sturdies, the course was engaging and the assignment really challenging

By Muhammad Asim Yousaf

Apr 13, 2019

i am very thanks to coursera and my beloved Randy Hlavac really good content of this course .

By Mahmoud Rizk

Apr 08, 2019

very cool

By Alejandra Villa

Mar 04, 2019

Es un poco lento y tedioso.Pero en general esta bien,

By Lilia Marie Aponte Colon

Feb 24, 2019

Amazing!

By Jiayuan She

Feb 17, 2019

Useful insights from Taco Bell's Vice President of Digital Innovation but a few errors with quiz questions about content in missing videos, less than half-year long free trial of Bluemix and mistakes in transcript of videos. Generally worthy.

By samira mattar

Feb 14, 2019

Insightful. Useful application to real business.

By Hany Hatem Abd El Aziz

Feb 08, 2019

very good course with many detailinf and informations

By Ivan Zhang

Jan 17, 2019

some interviews about real events, kind of informative

By Daniel E. Thomas Moller

Jan 17, 2019

one of the best courses for hands in platforms to use and understand.