About this Course
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Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 7 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 7 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...

English

Subtitles: English, Korean, Spanish, Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
2 hours to complete

B2C (Business to Consumer) Marketing

7 videos (Total 46 min), 5 readings, 1 quiz
7 videos
1.1 Introduction to Course1m
1.2 CSI in International Marketing11m
1.3 B2C Marketing6m
1.4 Interview B2C6m
1.5 Targeted Mini VSA8m
1.6 Marketing to Bottom of Pyramid8m
5 readings
Syllabus10m
Recommended Reading on Noon Nopi10m
Let's Connect on Social Media10m
Slides10m
References10m
1 practice exercise
Lesson 1 Practice Quiz10m
Week
2
1 hour to complete

Entry, Targeting and Positioning

5 videos (Total 44 min), 3 readings, 1 quiz
5 videos
2.2 Market Targeting8m
2.3 Market Positioning10m
2.4 Self Positioning8m
2.5 Interview Phil Zerrillo4m
3 readings
Recommended Reading on Marketing Strategy10m
Slides10m
References10m
1 practice exercise
Lesson 2 Quiz10m
Week
3
1 hour to complete

Marketing Mix and Cross Country & Cross Industry Growth

4 videos (Total 44 min), 2 readings, 1 quiz
4 videos
3.2 Promotion Marketing12m
3.3 Place Marketing8m
3.4 Price Marketing11m
2 readings
Slides10m
References10m
1 practice exercise
Lesson 3 Quiz10m
Week
4
5 hours to complete

7S of International Marketing Innovation

9 videos (Total 58 min), 3 readings, 3 quizzes
9 videos
4.2 S1: Social Marketing6m
4.3 S2: Small Marketing9m
4.4 S3: Simple Marketing7m
4.5 S4: Skip Marketing7m
4.6 S5: Sports Marketing9m
4.7 S6: Screen Marketing9m
4.8 S7: Set Marketing6m
Instructor's Thank You12s
3 readings
Slides10m
References10m
How to Record and Post Your Video10m
2 practice exercises
Lesson 4 Practice Quiz14m
Final Quiz50m
4.7
15 ReviewsChevron Right

50%

started a new career after completing these courses

25%

got a tangible career benefit from this course

Top reviews from International Marketing Entry and Execution

By VRJun 6th 2018

Very abundant amount of information was provided in terms of International Marketing strategies (7S).

By AGMar 10th 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

Instructor

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

About Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

About the International Marketing & Cross Industry Growth Specialization

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.