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International Marketing Entry and Execution, Yonsei University

4.7
98 ratings
14 reviews

About this Course

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....

Top reviews

By VR

Jun 06, 2018

Very abundant amount of information was provided in terms of International Marketing strategies (7S).

By AG

Mar 10, 2016

Very much interesting & informative course along with a knowledgeable friendly instructor.

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12 Reviews

By Hyung Joo Kang

Aug 10, 2018

It was momentous learning for

By Swapneel Das

Jun 27, 2018

Amazing

By ASHISH BHATT

May 28, 2018

Excellent

By Alexandre Bize

Dec 08, 2017

Really interesting second part of this specialization.

By Andrea Maria Bolanos Pacas

Aug 29, 2017

I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

By Leydimar Davianna Jiménez Moreno

Apr 08, 2017

I really love it!

By Diego Andrés Pachón Gordillo

Mar 07, 2017

excellent

By Amanda Muir

Oct 20, 2016

Very well spoken and extremely helpful!

By Johannes Bambang Wirawan

Sep 08, 2016

Good course to understand how to enter International Marketing and execute it.

By Xiwen Qing

Jul 13, 2016

4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!