About this Course
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Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...


Subtitles: English

Skills you will gain

Social MarketingSocial MediaMarketing StrategyWriting

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...


Subtitles: English

Syllabus - What you will learn from this course

2 hours to complete

Social Strategy Overview

In this module, you will learn the three social strategies being used by organizations today.

6 videos (Total 53 min), 7 readings
6 videos
Engagement Example: Cadbury Dairy Milk7m
Engagement Example: Old Spice11m
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6m
7 readings
Welcome to MOOC 3!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note of the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
2 hours to complete

Engagement Strategy

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

6 videos (Total 46 min), 4 readings, 1 quiz
6 videos
Cool Infographics7m
Infographics for Businesses8m
Using an Engagement Strategy6m
4 readings
Infographic Examples10m
More Infographic Examples10m
Even More Infographic Examples10m
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10m
1 practice exercise
Quiz 112m
4 hours to complete

Nurture Marketing Strategy

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

9 videos (Total 85 min), 1 reading, 2 quizzes
9 videos
Importance of a Landing Page4m
Real-Time Marketing8m
Nurture Marketing Programs2m
Develop a Filter and Focus Blog8m
Create a Blog Article19m
Assignment Step by Step21m
1 reading
Assignment Overview: Creating Your First Blog Article10m
1 practice exercise
Quiz 212m
1 hour to complete

Developing a Great Blog

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

2 videos (Total 14 min), 4 readings, 1 quiz
4 readings
Social Marketing Toolkit Pt. 2 - Blog the Right Way10m
Social Marketing Toolkit Pt. 3 - A/B Split Testing10m
Download the Lecture Video Slides10m
What Comes Next?10m
1 practice exercise
Quiz 38m
132 ReviewsChevron Right


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got a tangible career benefit from this course

Top reviews from Engagement & Nurture Marketing Strategies

By HKFeb 12th 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

By RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .



Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Social Media Marketing Specialization

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.