About this Course
4.8
445 ratings
85 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 18 hours to complete

Suggested: 4 weeks of study, 4-6 hours/week...
Available languages

English

Subtitles: English, Korean

Skills you will gain

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 18 hours to complete

Suggested: 4 weeks of study, 4-6 hours/week...
Available languages

English

Subtitles: English, Korean

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 video (Total 9 min), 6 readings, 1 quiz
Reading6 readings
Syllabus20m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
Social Media10m
Quiz1 practice exercise
Orientation Quiz10m
Hours to complete
4 hours to complete

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy. ...
Reading
12 videos (Total 73 min), 4 readings, 2 quizzes
Video12 videos
1-1.1: Mission, Vision & Values8m
Executive Expert Introductions5m
Executive Expertise: Mission and Values6m
1-2.1: Introduction to Business Models5m
1-2.2: The V.A.R.S. Framework, Part 16m
1-2.3: The V.A.R.S. Framework, Part 210m
Executive Expertise: Business Models7m
1-3.1: Coherence, Fit and SWOT7m
Case Introduction – Uber7m
Uber Case Study Summary5m
Like this course? Learn more with the iMBA! (optional)1m
Reading4 readings
Module 1 Overview10m
Module 1 Readings10m
Instructions for Case Study Analysis – Uber10m
Module 1 Discussions10m
Quiz1 practice exercise
Module 1 Quiz10m
Week
2
Hours to complete
4 hours to complete

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework....
Reading
9 videos (Total 83 min), 4 readings, 2 quizzes
Video9 videos
2-1.1 The PESTEL Framework9m
Executive Expertise: The External Environment5m
2-2.1 Structure, Conduct and Performance16m
2-2.2 Introducing the 5 Forces Framework16m
2-2.3 Applying the 5 Forces Framework5m
2-3.1 Dynamic Industry Analysis12m
Case Introduction – The Soft Drink Industry8m
The Soft Drink Industry Case Study Summary4m
Reading4 readings
Module 2 Overview10m
Module 2 Readings10m
Instructions for Case Study Analysis – The Soft Drink Industry10m
Module 2 Discussions10m
Quiz1 practice exercise
Module 2 Quiz10m
Week
3
Hours to complete
4 hours to complete

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage....
Reading
8 videos (Total 64 min), 4 readings, 2 quizzes
Video8 videos
3-1.1 Competitive Advantage & Firm Performance9m
3-2.1 Activities of the Firm11m
3-2.2 Resources and Capabilities10m
3-3.1 Sustained Competitive Advantage10m
Executive Expertise: Competitive Advantage7m
Case Introduction – Starbucks Corporation7m
Starbucks Case Study Summary2m
Reading4 readings
Module 3 Overview10m
Module 3 Readings10m
Instructions for Case Study Analysis – Starbucks10m
Module 3 Discussions10m
Quiz1 practice exercise
Module 3 Quiz10m
Week
4
Hours to complete
4 hours to complete

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning....
Reading
9 videos (Total 62 min), 4 readings, 2 quizzes
Video9 videos
4-1.1 Generic Business Strategies12m
Executive Expertise: Strategic Positioning8m
4-2.1 Dual Strategies9m
4-3.1 Strategic Renewal8m
Executive Expertise: Strategic Renewal9m
Case Introduction – Lego Group4m
Lego Case Study Summary2m
Course Conclusion2m
Reading4 readings
Module 4 Overview10m
Module 4 Readings10m
Instructions for Case Study Analysis – Lego10m
Module 4 Discussions10m
Quiz1 practice exercise
Module 4 Quiz10m
4.8
85 ReviewsChevron Right
Career Benefit

40%

got a tangible career benefit from this course
Career promotion

25%

got a pay increase or promotion

Top Reviews

By HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

By TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

Instructor

Avatar

Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
Graduation Cap

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

About University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

About the Strategic Leadership and Management Specialization

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.