Customer Segmentation - Part 1

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From the course by Emory University
Survey analysis to Gain Marketing Insights
20 ratings
Emory University

Survey analysis to Gain Marketing Insights

20 ratings
Course 4 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Customer Segmentation
This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions.

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School