About this Course
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5 ratings
2 reviews
Specialization
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 15 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Beginner Level

Beginner Level

Hours to complete

Approx. 15 hours to complete

Suggested: 4 weeks of study, 2-5 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

The Science and Practice of Annual Giving

In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them....
Reading
8 videos (Total 65 min), 5 readings, 2 quizzes
Video8 videos
Introduction to the Science and Practice of Annual Giving2m
The Science of Annual Giving (Part 1)6m
The Science of Annual Giving (Part 2)11m
Direct Mail for Annual Giving (Part 1)9m
Direct Mail for Annual Giving (Part 2)11m
Using Telemarketing Overview (Part 1)10m
Using Telemarketing Overview (Part 2)8m
Reading5 readings
A Note From UC Davis10m
About the Final Project2m
Welcome to Peer Reviews!3m
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combinations
Suggested Activity: Solicitation Script30m
Quiz1 practice exercise
Module 1 Quiz20m
Week
2
Hours to complete
3 hours to complete

Leadership Annual Giving

In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals....
Reading
5 videos (Total 48 min), 2 quizzes
Video5 videos
Building a Portfolio (Part 1)11m
Building a Portfolio (Part 2)10m
Securing a Donor Visit10m
Working with High-Value Donors12m
Quiz1 practice exercise
Module 2 Quiz20m
Week
3
Hours to complete
3 hours to complete

Memberships and Events

In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year....
Reading
5 videos (Total 35 min), 1 reading, 2 quizzes
Video5 videos
Memberships (Part 1)6m
Memberships (Part 2)7m
Events (Part 1)9m
Events (Part 2)10m
Reading1 reading
Assessment Overview10m
Quiz1 practice exercise
Module 3 Quiz20m
Week
4
Hours to complete
5 hours to complete

Bringing it All Together - The Multi-Channel Approach

In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece....
Reading
5 videos (Total 28 min), 3 readings, 2 quizzes
Video5 videos
Approaches and Trends in Multi-channel Fundraising10m
Multi-Channel Fundraising in Action (Part 1)7m
Multi-Channel Fundraising in Action (Part 2)6m
Annual Campaigns: Building a Base of Support Course Summary2m
Reading3 readings
Assessment Overview10m
Multi-Channel Marketing30m
Suggested Activity: Solicitation Calendar15m
Quiz1 practice exercise
Module 4 Quiz20m

Instructor

Avatar

Michelle Poesy

Senior Director
Annual and Special Gifts

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Fundraising and Development Specialization

Charitable giving is rebounding as the economy improves. Yet there is a shortage of qualified fundraising professionals to help organizations connect their needs with potential donors. Through four courses, you will gain the knowledge and skills to begin or advance your career in the high demand field of fundraising and development. This Specialization is designed to meet the rising demand for trained fundraising professionals....
Fundraising and Development

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.