About this Course
4.2
146 ratings
47 reviews
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 17 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English
Specialization
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 17 hours to complete

Suggested: 6 hours/week...
Available languages

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
Hours to complete
7 minutes to complete

Specialization: Goals and Objectives

This module provides an overview of the learner goals and objectives of the series of courses in the specialization: “How to Start Your Own Business”. It also provides an explanation of how this course contributes to those goals and objectives....
Reading
1 video (Total 7 min)
Hours to complete
3 hours to complete

Mindset: What's Yours?

Reviews the concept of a mindset and discusses those that commonly hinder business startup. Identifies the internal and external components of a mindset....
Reading
2 videos (Total 12 min), 3 readings, 1 quiz
Video2 videos
Lesson:What's Yours?5m
Reading3 readings
Overview of Course Assignments10m
Are Entrepreneurs Born or Built10m
Are Entrepreneurs Born or Made10m
Hours to complete
3 hours to complete

Mindset: Why Not?

Dispels myths associated with the internal components of a mindset with respect to starting a business....
Reading
2 videos (Total 19 min), 2 readings, 3 quizzes
Video2 videos
Lesson: Why Not? Part II10m
Reading2 readings
Anyone Can Start a Business10m
Top Ten Myths of Entrepreneurship10m
Quiz2 practice exercises
Practice Quiz One: What's Yours & Why Not10m
Practice Quiz Two: Why Not?6m
Week
2
Hours to complete
1 hour to complete

Mindset: Why You?

Dispels myths associated with the external components of a mindset with respect to starting a business....
Reading
2 videos (Total 16 min), 2 readings, 1 quiz
Video2 videos
Lesson: Why You Part28m
Reading2 readings
Entrepreneur vs. Small Business Owner, Defined10m
The E-Myth Revisited Summary - Part 110m
Quiz1 practice exercise
Practice Quiz Three: Why You? Pt16m
Hours to complete
1 hour to complete

Mindset: Why Now?

This module presents the arguement that one should not look for the right time for a defined business, but look for the right business for the time. It then goes on to show how....
Reading
1 video (Total 10 min), 2 quizzes
Video1 video
Quiz2 practice exercises
Practice Quiz Four: Why Now?4m
Graded Assessment: What's Yours?, Why Not?, Why You?, Why Now?30m
Hours to complete
5 hours to complete

Self-Assessment

...
Reading
4 videos (Total 27 min), 4 quizzes
Video4 videos
How to become DRIVEN!7m
Power of Industry Knowledge.7m
Calculated Risk Taking9m
Quiz2 practice exercises
Drive Recap Quiz6m
Skill Quiz4m
Week
3
Hours to complete
1 hour to complete

The New Business Paradigm

In this module we show you how to apply your new found entrepreneurial mindset to those tasks and behaviors associated with starting or acquiring a business....
Reading
3 videos (Total 24 min), 2 readings, 1 quiz
Video3 videos
The Art of the Process - Part 18m
The Art of the Process - Part 29m
Reading2 readings
What is the New Paradigm of Business?10m
The Idea Myth10m
Quiz1 practice exercise
Practice Quiz 7: The New Paradigm4m
Hours to complete
29 minutes to complete

The Knock on Opportunity

One of the most consistent characterizations of an entrepreneur or business owner, after innovativeness, is the ability to recognize, evaluate, and exploit opportunities. This module shows how to find or create both....
Reading
1 video (Total 9 min), 2 readings
Reading2 readings
Where Do Good Ideas Come From10m
Entrepreneurial Opportunity: Is It an Illussion10m
Hours to complete
1 hour to complete

The Lean Scene

Perhaps no single area over the last few decades has done more for the position that entrepreneurhsip or business ownership are skills that can be learned than the Lean Startup movement started by Eric Reis. This module presents its principles....
Reading
4 videos (Total 27 min), 2 readings, 2 quizzes
Video4 videos
Lesson: Resign to Design - Part 28m
Lesson:Lean Changes Everything - Part 16m
Lesson:Lean Changes Everything - Part 26m
Reading2 readings
What is a Startup? First Principles10m
E-Myth Revisted Summary-Part Two10m
Quiz2 practice exercises
Practice Quiz 8: Process & Opportunity Principles10m
Quiz: The New Business Paradigm & Principles16m
4.2
47 ReviewsChevron Right
Career direction

50%

started a new career after completing these courses
Career Benefit

67%

got a tangible career benefit from this course

Top Reviews

By SPAug 6th 2018

I learned basic principles of starting a business as an entrepreneur. Very inspirational and useful to get correct mindset for business.

By ASFeb 14th 2016

Practical and useful... good for someone who has thought of opening a business, but who has never actually taken action.

Instructors

Avatar

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Avatar

David Wheeler

Creative Research Faculty, The Hub for Innovation
Media and Information

About Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

About the How to Start Your Own Business Specialization

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.