About this Course
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100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 27 hours to complete

Suggested: 4 weeks, 5-8 hours/week...
Available languages

English

Subtitles: English, French
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 27 hours to complete

Suggested: 4 weeks, 5-8 hours/week...
Available languages

English

Subtitles: English, French

Syllabus - What you will learn from this course

Week
1
Hours to complete
4 hours to complete

Module 1: Technological Innovation

...
Reading
16 videos (Total 80 min), 20 readings, 5 quizzes
Video16 videos
Entrepreneurship and economic growth3m
The economic impact of Technological and Organizational Innovation5m
The uneven economic impact of technological change6m
The impact of technological change on industry6m
Innovation through additive manufacturing processes4m
Innovation as a business model6m
Sources of Innovation6m
Getting outside help1m
Individual Creativity The iBOT and Segway6m
Individual Creativity meets Business Sense3m
Organizational Creativity6m
Culture in start-ups versus large firms2m
Outside sources of ideas5m
Locating your firm6m
Two opinions on where to locate1m
Reading20 readings
Course Information and Syllabus5m
About this lesson and useful definitions2m
Buddy Burke and Reza Malekzadeh on the importance of entrepreneurship1m
Increasing innovation in Africa4m
Relation to textbook2m
About this lesson & Useful definitions for this lesson2m
Debrief: Making cheap office buildings using additive manufacturing5m
The Success of the iPad2m
Debrief: Why iPAD was successful when Newton was not3m
Case study on Reverse Engineering3m
About this lesson & Useful definitions for this lesson1m
Views on getting help from others1m
Interview with Dean Kamen by Steven Colbert6m
Segway and P.U.M.A. launch5m
About this lesson & Useful definitions for this lesson3m
Ford Pinto3m
About culture in start-ups versus large firms1m
Two opinions on where to locate1m
Key Lessons Module 15m
References and Additional Readings for Module 110m
Quiz5 practice exercises
Practice quiz #16m
Is reverse engineering legal?2m
Practice quiz # 28m
Practice quiz # 36m
Graded Quiz Module 120m
Week
2
Hours to complete
4 hours to complete

Module 2: Types and Patterns of Innovation

...
Reading
11 videos (Total 61 min), 13 readings, 6 quizzes
Video11 videos
Radicalness of Innovation in Tennis Racquet Designs7m
Component vs. Architectural Innovations7m
Technology S-curves4m
Disruptive Technologies -Xerox5m
More on Technology S-curves6m
Segment Zero5m
Technology cycles5m
Technology and Industry Evolution6m
Which company is likely to develop new technologies?4m
Modern day industries - are they different?2m
Reading13 readings
About this lesson & Useful definitions for this lesson2m
The Perfect Thing!30m
Why knowing these types of innovation matter for you3m
About this lesson & Useful definitions for this lesson2m
Additional Reading: The "Sailing Ship" effect2m
Case study: Automobile industry in the US5m
About this lesson & Useful definitions for this lesson3m
Article by Kenneth Simons: Shakeouts, Innovation, and Industrial Strategy and Policy40m
Examples of Industries with massive shake-outs3m
About this lesson1m
Modern day industries - are they different?2m
Key Lessons Module 210m
References and Additional Readings for Module 210m
Quiz6 practice exercises
Practice quiz: The Perfect Thing16m
Practice Quiz #45m
Practice Quiz # 56m
Practice Quiz #66m
Exercise: E-commerce revolution12m
Graded Quiz Module 230m
Week
3
Hours to complete
5 hours to complete

Module 3: Increasing Returns

...
Reading
10 videos (Total 60 min), 16 readings, 7 quizzes
Video10 videos
The rise of Microsoft and an open innovation strategy6m
Increasing Returns - The Learning Curve6m
Ford's 1936 Assembly Line6m
Increasing Returns – more on the learning curve6m
Increasing Returns –the learning curve and pricing5m
Increasing returns - Network externalities5m
Standardization7m
Get big fast and outcomes of standards battles6m
Outcomes based on standalone and network value6m
Reading16 readings
About this lesson1m
The rise of Microsoft10m
Letter from Bill Gates to John Sculley10m
About this lesson & Useful Definitions3m
Ford's Moving Assembly Line3m
About this lesson1m
Debrief of Learning curve exercise10m
Activity: The learning curve in your target industry10m
About this lesson1m
Useful Definitions10m
About this lesson1m
Netscape Navigator and Get Big Fast10m
Another example of a standard battle1m
Key Lessons Module 36m
References and Additional Readings for Module 310m
Peer Reviews Overview: Qualities of strong feedback10m
Quiz6 practice exercises
Practice Quiz #76m
Learning curve-Quiz22m
Practice Quiz #85m
Practice Quiz # 97m
Are Winner-Takes-All markets good for consumers?3m
Graded Quiz Module 320m
Week
4
Hours to complete
5 hours to complete

Module 4: Timing of Entry and Protecting Innovation

...
Reading
10 videos (Total 62 min), 12 readings, 8 quizzes
Video10 videos
First Mover and Late Mover Advantages7m
Factors influencing optimal timing of entry7m
Protecting Innovation8m
Alternatives to Legal Rights6m
Trade Secrets, Copyrights, and Trademarks8m
Patents6m
Cooperating or competing with incumbent firms7m
Negotiating with large firms and investors1m
Conclusion1m
Reading12 readings
About this lesson1m
List of True First Movers and Notable Followers2m
Tellis and Golder: First to market, first to fail? Real causes of enduring market leadership20m
About this lesson1m
Hydrogen Cars3m
Ballard Power2m
About this lesson2m
About this lesson1m
The product market and the market for ‘ideas’: commercialization strategies for technology entrepreneurss
Dalton Caldwell on negotiating with large firms and investors1m
Key Lessons Module 45m
References and Additional Readings Module 41m
Quiz7 practice exercises
Major reasons for enduring market leadership2m
Practice Quiz #105m
Practice Quiz #113m
Do they infringe copyright law?2m
Guess the Sound / Trademark12m
Practice Quiz #122m
Graded Quiz Module 420m

Instructor

Avatar

Thomas ASTEBRO

Academic Director MSIE, Professor of Strategy and Entrepreneurship
Economics - Decision Science
Graduation Cap

Start working towards your Master's degree

This course is part of the 100% online Professional Certificate Innovation Management and Entrepreneurship from HEC Paris. If you are admitted to the full program, your courses count towards your degree learning.

About HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

About the Managing Innovation and Design Thinking Specialization

Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the online Master, your courses count towards your degree program....
Managing Innovation and Design Thinking

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.